On Aug 15, 2009, at 2:52 PM, Jared Spool wrote:
User research, when done well, isn't a "science" at all. It's an engineering tool. If you have to demonstrate its scientific validity (and deal with the fact that the people you're working with perceive it as a "soft science"), then you've already lost the game, in my opinion.
This is more a sign of an internally broken corporate culture than anything else.
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