At 4:30 PM -0400 8/20/09, Jared Spool wrote: >However, let's keep clear on what the actual data from eye tracking tells us. >It can't tell us what the user sees. It can't tell us what the user doesn't >see. It only tells us what they gaze at, which from my experience of working >with the technology, isn't really that useful.
Except if you're studying driver behavior while texting or something. I saw a video today in which they described the use of eye tracking to learn just how long drivers trying to text (in simulated conditions) took their eyes off the road. I know that's not what you're talking about Jared, so I'm not really arguing against you. I'm just pointing out that there are some cases where it *is* helpful -- even necessary -- to know where people are looking, and for how long. Or, more specifically, where they are NOT looking. Elizabeth -- Elizabeth Buie Luminanze Consulting, LLC www.luminanze.com @ebuie ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
