There are several thought factors at play with open floor plans. They may or may not be fully valid, but they are why some people like them.

Open floor plans increase interpersonal interaction. The ability for anyone to be able to provide input into anything is "good". Collaboration, crowd sourcing, open source development, DevOps all benefit when more people are involved. If you throw everyone into a room where they can see and hear everything, you get the best ideas from everyone and quality or productivity must improve.

Open floor plans improve observation; if you don't trust your employees, open floor plans make it easier to monitor them. Open floor plans mean everyone can see everyone else to make sure they aren't {insert bad thing here} (stealing secrets, playing the stock market, spending too much time on Facebook, watching porn, etc).

Open floor plans have been around forever. Secretarial/typing pools (although not so much since the '60s), stock/commodity traders, accountants/bookkeepers, call centers, help desks, newsrooms, and myriad other places. If it works there, it should work everywhere.

Increasing the value per square foot of your facilities. Individual offices are expensive, cubes are less expensive, rows of desks are even less expensive. Taking the next step (some companies already have), you will always have some percentage of people out (sick/vacation, training, remote meetings, etc), so you need less than 100% work space. Instead of assigning cubes/desks, you give them a rolling filing cabinet, which can all be lined up under a set of desks. You can also have lockers (half height ones make good standing collaboration spaces or plant shelves). When people come in, they get their cabinet and take it to a desk. As more people come in, more cabinets move from under the storage desks, allowing them to be used for people. As long as you have a clean desk policy and virtual desktops (or everyone has their own laptop), there's nothing that drives people to stay in a particular spot. You also get the added benefit that people who want a window seat will arrive to work early.

Of course, there's all the negatives... noise, lack of any privacy, stress, sanitation (do you really want to sit at the desk that Typhoid Mary sat at yesterday, or the guy that constantly eats at his desk and leaves crumbs and spills everywhere).

You are correct, most recent research has suggested that open floor plan offices are on the whole horrible, but they are still the buzz at certain types of companies (particularly start ups). Since those types of companies tend to be seen as hip, hot, and growing at phenomenal rates, less sexy and slower growth companies will continue to try to emulate them in hopes they will suddenly become high growth.

-spp

On 6/30/2015 11:11 AM, Matt Lawrence wrote:
I have a friend who loves everything about his current job except the fact that it is an open floorplan office. When everything I read (going back to "Peopleware" by DeMarco") agrees that an open floorplan is so full of distractions that productivity is severely impacted that I have trouble understanding how this makes business sense. Is there something so fundamentally different about Millenials that such an environment is effective? Or, is this some sort of fad that really is a bad idea? What am I missing?

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