On 11 Jul 2001, at 17:03, Viking Coder wrote:

> > Isn't it waht they call pay per impression.. Why would he pay if the
> > ad doesn't show.
> 
> Why would he be charged if the ad didn't show? If only 100 (out of the
> total 10,000) spends in a 24 hour period had decided to turn on the
> ads, then the advertiser would be charged for 100 impressions for that
> day. If he had purchased a run of 10,000 impressions, it would take
> 100 days to run at that rate.

I see your point... but don't see the problem for the advertiser... as 
long as he gets the number of impressions he is paying for.. 



Claude

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http://www.ormetal.com
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