On Fri, Apr 27, 2012 at 10:34 AM, NZ0T <nz0t...@gmail.com> wrote: > Elecraft would be a great case study for graduate level business > students...
=========== As a sometime grad-school business prof, I often tend to think about case studies of companies I do business with. But in the case of Elecraft, the case study wouldn't have enough sturm und drang. It's a great story, and continues to be a source of pride for Elecraft's customers, as well as for those who have built this most excellent company. But what made Elecraft succeed you can't teach or learn in business school: they simply designed products that provide a superior user experience and a better value proposition. Heck, any company can succeed if they can do that -- no strategy required! There is a lot to be learned from the ups and downs of companies battling in niche markets like that for ham radio gear, but Elecraft has dodged the bullets and avoided the mis-steps that make a case study compelling. The kind of case that teaches the students a lot comes from the opposite end of the management spectrum. To illustrate; here's a quote that I used in a class presentation last year: *βIt is hard for us, without being flippant, to even see a scenario within any kind of realm of reason that would see us losing one dollar in any of those transactions.β **β Joseph J. Cassano, former head of the CDS group at A.I.G., August 2007* * * This summarizes in one sentence one of the most expensive management blunders in all U.S. corporate history, and offers a rich banquet of learning possibilities for the budding MBAs. Tony KT0NY -- http://www.isb.edu/faculty/facultydir.aspx?ddlFaculty=352 ______________________________________________________________ Elecraft mailing list Home: http://mailman.qth.net/mailman/listinfo/elecraft Help: http://mailman.qth.net/mmfaq.htm Post: mailto:Elecraft@mailman.qth.net This list hosted by: http://www.qsl.net Please help support this email list: http://www.qsl.net/donate.html
