I would have bought a hat, but could not decide if I wanted elevated radials
on it.
________________________________
John T. Gwin
jtg...@comcast.net
judgejohng...@wilsoncountytn.com
----- Original Message -----
From: "Dyarnes" <w7...@cox.net>
To: "elecraft yahoo groups" <elecraft...@yahoogroups.com>
Cc: <elecraft@mailman.qth.net>
Sent: Sunday, May 19, 2013 9:33 AM
Subject: Re: [Elecraft] [Elecraft_K3] Re: Elecraft Hats at Dayton?
Hi All,
I’ve never been particularly interested in paying for the “privilege” of
advertising someone’s commercial product. It’s one thing to buy your
shirt, hat, or whatever, with a club logo or name when it’s a
non-commercial entity. However, there is something dissatisfying in
functioning as a “billboard” and paying to do it. Yaesu, and some others,
pass out stuff like this for free at Dayton. There’s a reason they do
that. It gets their name out there—en masse—and they have obviously
concluded that the expense is justified. Perhaps they view it more as
“customer relations”, but I doubt it. There is “method to their madness”.
Most of the time these items are purchased in bulk, and at very nominal
cost.
Sports figures wear logo apparel but they don’t pay to do it—they get
paid! And a bunch of those folks are people you’ve never heard of, or may
never hear about! Not that we deserve to get paid, but I don’t think we
should have to “contribute” to their advertising budget either. There is
great value (apparently) in just getting your name out there, and you
might be surprised how much some companies will pay just to influence a
single potential customer.
What really gets me is when we are expected to pay “top dollar” for
something with a company logo on it. Not only are they using us as a
billboard, but they are also making a profit center for themselves out of
the process. Crazy!
Yeah, I know, it is gratifying to many to have somebody’s logo on their
hat, shirt, or whatever. If that really appeals to you then I have no
argument against it. Besides, maybe you just need a hat or shirt, and
this is a convenient way to get one. It just doesn’t appeal to me.
Actually, every so often (but not very often) I see something like that
which really looks “cool” and seems particularly attractive. But it’s
usually not the logo, it’s the style or unique nature of it that is
attractive.
I’m not much of a “fashion plate” when it comes to hats anyway. I usually
wear a somewhat goofy looking terrycloth bucket hat, mainly because it is
imminently more practical (I can wet it down if it’s hot—like on the golf
course, and it shades my face better). I do have a rather cool looking
baseball cap which has Begali’s logo on it. It’s good looking (I think),
and unique. I greatly admire Begali products, so I’m happy to wear it and
be a “billboard” for him. The clincher, though, is that Piero gave it to
me, I didn’t have to buy it! I also greatly admire Elecraft products—I
certainly have enough of them! However, I don’t feel inclined to pay to
advertise for them. But, maybe they will come up with something that is
so good looking I would be inclined to do so. That would be different!
Obviously there are many out there who won’t agree with what I have said.
There seems to be something of a “frenzy” going on about having an
Elecraft hat. Nevertheless, several have expressed disappointment that
they weren’t free. So, I guess I might have at least a few folks who
sympathize with my view.
Dave W7AQK
From: Goldtr8 (KD8NNU)
Sent: Sunday, May 19, 2013 5:36 AM
To: elecraft yahoo groups
Cc: elecraft@mailman.qth.net
Subject: [Elecraft_K3] Re: [Elecraft] Elecraft Hats at Dayton?
I did purchase a hat at Dayton yesterday.
Maybe we can convince Elecraft to work with one of those suppliers who do
hats and allow us order direct and then we could get our Call Sign added
at
the time of purchase.
I know this can be done. Then Elecraft does not have to bother directly
with the hat guys.
If you take it to the full extreme we could maybe have hats and shirts and
look cool at field days, club events and ham shows. Not sure about tattoos
:-)
Elecraft would have to do something to make this happen as they are the
owners of the trademark.
~73
Don
KD8NNU
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