> Have you ever wondered about the strange made-up names of many > commercial products---notably pharmaceuticals, which are as numerous as > software? The companies use computer programs to generate and test > candidate names for appropriateness in various languages (sometimes they > have missed this one big time), potential trademark infringement, etc. > Choosing an initialism or acronym based on beginning letters of a catchy > phrase is typically a non-starter for them. >
Famously Rolls-Royce Motors following the Silver Ghost, Silver Spirit, Silver Shadow, etc coined the Silver Mist. Babelfish translating "mist" to German is quite polite; our continental members may be more graphic! The image for R-R was not what was desired. GM (Vauxhall) had problems in Italy with a neat compact the called the Nova John Prentice ------------------------------------------------------------------------------ Keep Your Developer Skills Current with LearnDevNow! The most comprehensive online learning library for Microsoft developers is just $99.99! Visual Studio, SharePoint, SQL - plus HTML5, CSS3, MVC3, Metro Style Apps, more. Free future releases when you subscribe now! http://p.sf.net/sfu/learndevnow-d2d _______________________________________________ Emc-users mailing list [email protected] https://lists.sourceforge.net/lists/listinfo/emc-users
