<http://www.wired.com/news/politics/0,1283,60502,00.html>
JetBlue 'Fesses Up, Quietly By Ryan Singel 02:00 AM Sep. 19, 2003 PT JetBlue Airways began sending out apologetic e-mails Thursday to customers who are infuriated that the airline gave 5 million passenger records to a defense contractor investigating national security issues. The form letter, provided by JetBlue to Wired News, confirmed a Wired News story that JetBlue turned over the names, addresses and phone numbers of its customers in September 2002 in response to an "exceptional request from the Department of Defense to assist their contractor, Torch Concepts, with a project regarding military base security." The e-mail was carefully worded to say that data was never provided to a government agency or used for airline security testing, that the sole copy had been destroyed, and that the Torch presentation was developed without JetBlue's knowledge. The company also expressed regret and promised never to turn over passenger information again without court order. The letter will not be placed on the company's website, but will go out under the name of JetBlue's CEO, David Neeleman, said JetBlue spokesman Gareth Edmundson-Jones. The e-mail closed with, "I am saddened that we have shaken your faith in JetBlue but I assure you personally that we are committed to making this right." Jones added the company was "flabbergasted" when they first saw the Torch Concepts presentation. The Torch presentation (PDF) shows that Torch investigated the viability of airline passenger profiling, by combining the JetBlue data with Social Security numbers, income levels, number of children and vehicle ownership that Torch purchased from Acxiom, a company that sells consumer data. ...