I suspect that Ford is subsidizing the truck (i.e. selling below cost) a bit to get into the market and is counting on the price of their battery dropping over time to make it profitable.

Jay

On 5/26/21 10:09 AM, Christopher Darilek via EV wrote:
How are they going to make the F-150 Lightening cheaper than the Mach-e ($40k 
vs $44k) when the F-150 is a ton heavier (6500lb vs 4400lbs), has a larger 
frontal area, and nearly the same range.. ?

Does $40k seem like false advertising?

-Chris
http://www.evalbum.com/4743
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