Yes, and no. But the answer to your question is a fairly long-winded marketing-type thing, involved positioning ladders in the mind and all that kind of mumbo-jumbo. If you're curious, a lot of this type of marketing theory is covered in the books by Al Riess and Jack Trout. And I do agree, it's a rough-and-tumble tagline. Alex
________________________________ From: Don Andrews [mailto:[EMAIL PROTECTED] Sent: Friday, January 18, 2008 2:12 PM To: MS-Exchange Admin Issues Subject: RE: Sunbelt Announces Ninja Blade - The Barracuda Killer Wouldn't have taken too many words to say something like "A friendlier, faster, more cost effective alternative to Barracuda", would it? (assuming all those were true of course) ________________________________ From: Alex Eckelberry [mailto:[EMAIL PROTECTED] Sent: Friday, January 18, 2008 10:56 AM To: MS-Exchange Admin Issues Subject: RE: Sunbelt Announces Ninja Blade - The Barracuda Killer Whatever, it's marketing. Many may hate the tagline, but everyone will immediately understand what Sunbelt just released. Alex ________________________________ From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] Sent: Thursday, January 17, 2008 11:44 PM To: MS-Exchange Admin Issues Subject: RE: Sunbelt Announces Ninja Blade - The Barracuda Killer Be wary of any product that claims to be a 'killer' of other products. It reeks of mediocrity or an inferiority complex. ________________________________ From: "Alex Eckelberry" <[EMAIL PROTECTED]> Sent: Thursday, January 17, 2008 2:35 PM To: "MS-Exchange Admin Issues" <exchangelist@lyris.sunbelt-software.com> Subject: RE: Sunbelt Announces Ninja Blade - The Barracuda Killer good point, thanks, keep it all coming. -----Original Message----- From: Jason Gurtz [mailto:[EMAIL PROTECTED] Sent: Thursday, January 17, 2008 4:49 PM To: MS-Exchange Admin Issues Subject: RE: Sunbelt Announces Ninja Blade - The Barracuda Killer > Yes there are three preconfigured levels, but you can add or delete > any attachment rule within any of those levels. Excellent, maybe a UI improvement is in order for a future release, this should be an obvious and easy to change feature (like right there on that page with the three levels as a 4th option with a "customize..." button). Thanks for the quick replies, that's a good sign. :) ~JasonG -- ~ Ninja Email Security with Cloudmark Spam Engine Gets Image Spam ~ ~ http://www.sunbeltsoftware.com/Ninja ~
