+1. I worked for a firm that people PAID us to send them emails. Paid us a pretty good amount of money. Subscription based that they renewed monthly or yearly. They would still report us and cause us problems.
I wouldn't bring it in house. If your current firm is costing so much that bringing in house frees up funding for other stuff, then put out an RFP and get competitive bids. Get the price down. If you bring it in house, plan on commiting a good portion of a techs time dealing with issues. Compare the service price to 1/4 to 1/3 of a tech's salary. On Thu, Sep 17, 2009 at 1:49 PM, Ben Scott <mailvor...@gmail.com> wrote: > Another thing to keep in mind is that most people are idiots. If > they get a message they don't want, they'll click the "Spam" button in > their mail program. In many mail systems, that gets reported to a > master list, and counts against you. > > It doesn't matter that the user asked for the subscription, that > they confirmed the subscription, that they used to want it, that there > is an unsubscribe link, that you're standing behind them telling them > not to click "Spam". To a luser, "Spam" means "I don't want to read > this email right this minute". (Later on, they will also complain > that they're not getting the mail anymore.) > > -- Ben > >
