On Wed, 2002-12-25 at 22:31, James Sparenberg wrote:

> Some short comings in this statement....  
> 
>  First it ensures that the only people who can find out how to purchase
> a boxes set are people who have in the past used MDK... 

That is exactly right.  That is the context of this (Vincent's) message;
this is a short term solution, Vincent was not presenting this post as a
catch all philosophy for long term growth; it was a gesture to those of
us in the community who already have an online relationship with
Mandrakesoft.


> no growth here
> and since this limits growth it almost garauntees that the user base
> will be a negative growth not a positive one.

If the premise was long term growth you would be correct, but that is
not the case.

>  Second.  Younger users are often discriminated against.  So is anyone
> else who doesn't have/use credit cards.

Your very first statement is the correct one, therefore it negates the
above in the context of long term growth.

>  Third.  Common business error in the Software industry.  I wan't it all
> or nothing at all.  Just ask M$.  which is better 25 dollars on a
> thousand users or 5 dollars on a Million?  Any company that want's to
> succeed has to play the game of dealing with large numbers.  You can't
> gouge a small market you have to cut a deal with a larger group.  The
> numbers I've heard (not official) is that RH sold about 7 million box
> sets in the US last year through retail.  Now if they only made an
> average of 10 dollars (US) that's 70 million before taxes... Could MDK
> use 1/3 of that?  


Your entire message here is predicated on the assumption that this is
long term strategy.  I am positive that it is not MDK's resolution to
alienate retailers such as best buy or yourself.  Since Vincent's
message is premised by being a short term solution for a short term cash
crunch, your concerns here are not something to worry about.


<<<<<<<<<<SNIP REST>>>>>>>>>>>>>>>>>>>>>>
 
> 
> James
> 
> 
> >  If a box 
> > set isn't that important to you (ie. you don't need nice packaging and 
> > a printed manual), then getting a MandrakeClub subscription is the best 
> > way to go.  Club generates the highest percentage of revenue, and every 
> > penny counts.  Plus, with Club, all the goodies you get on your CDs in 
> > the box set you can get online (great for broadband users, maybe not so 
> > great for dialup users).
> > 
> > All these things will help keep Mandrake alive.


Happy holidays,

LX

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