Hello Wolfgang, Friday, September 19, 2003, 12:08:55 AM, you wrote:
WB> Look at http://www.mandrakebizcases.com/ WB> Is that what you were talking about? Not quite. I was thinking of a "Public Relations" style writeup, in a style designed to attract a publication to write a story about Mandrake. These PR pieces have a certain format. The idea is to write it in a way that would be similar to what would be a story in the paper/magazine (write it for them, they'll take the credit). It has to be written in a way to be interesting, as a story. Users could download it and send it to some publication - they would, in effect, be part of your PR department. The user would send Mandrake a contact report before sending out the PR piece. However, it will be very important to have some contact at Mandrake available, and this contact should be immediately available to talk to. No call-backs here. I'm certainly not an expert on this, but I have seen how effective it can be in getting exposure to interesting, well-written ideas. If done well, you can get exposure in major publications. -- rikona mailto:[EMAIL PROTECTED]
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