Rumor has it Wal-Mart (if you can stand to go there) will have the Magnavox Blu-Ray player on sale for $128 on Black Friday. This is a rebranded Funai player and also the same as the Sylvania. More info on these players here: http://www.avsforum.com/avs-vb/showthread.php?t=1026390
If you can't stand Wal-Mart I would expect other retailers to have a similar deal.