--- In FairfieldLife@yahoogroups.com, a_non_moose_ff <[EMAIL PROTECTED]> wrote: > > --- In FairfieldLife@yahoogroups.com, "sparaig" <sparaig@> wrote: > > > > --- In FairfieldLife@yahoogroups.com, Rick Archer <fairfieldlife@> > > wrote: > > > > > > on 2/18/06 6:26 AM, sparaig at sparaig@ wrote: > > > > > > > > Mmmm... Maybe not just Purusha, but I'm pretty sure there were a LOT > > > > of people doing PR for Chopra. One of my ideas was sent out to > > > > volunteers all over the USA and it DID have an effect on his book > > > > sales -- the only way it would would be if literally hundreds of > > > > people participated. > > > > > > Sure, in fact the TMO bought large quantities of books at the right > > time to > > > get them on the best seller lists, which then created a momentum. > > > > > > > Not directly, as far as I know. The best-seller lists > > monitor "institution sales," so to get around that I suggested to Carla > > Linton and she passed on to Chopra who said it was the best idea he had > > ever heard, to do a well-organized, piece-meal buying campaign, where > > Chopra supporters would by a handful of books from each store and then > > resell to their friends at exactly the same cost that they paid. > > > > This idea was disseminated unoficially throughout the TMO and > > individual supporters of Chopra and there were well organized, non- > > institutional mass-purchases of Chopra's books as they came out. This > > kept the purchases off the institutional-buy radar but had the same > > effect. > > > So a devious means to pull the wool over peoples eyes was used to > promote a technique that promotes "Truth" and "Enlightenment".
IT wasn't devious.The books were resold to friends. I made it clear, and the letter did also, that the books would be purchased FOR people that would be buying the book anyway. We just bought it for them in a very short period of time, as opposed to the trickle-effect that casual buyers would have had on his week-over-week sales in the initial period when it was released. > > One amongst many such devious and deceptive ploys. Not that devious and certainly not illegal unethical or immoral. And how is it deceptive to buy a book or three for friends who were already going to buy the book? The only effect that my strategy had was on *timing* of book sales. We got all the fans to make their purchases inthe first week or so, rather than inthe first month or three. > > Is there much doubt why it didn't work out? > But it did work out and quite well, on the levelof book sales at least. Chopra's booksales were quite brisk for a completely unknown author during that time, and put him squarely in the sights of publishers as an up-and-coming writer. ------------------------ Yahoo! Groups Sponsor --------------------~--> Join modern day disciples reach the disfigured and poor with hope and healing http://us.click.yahoo.com/lMct6A/Vp3LAA/i1hLAA/UlWolB/TM --------------------------------------------------------------------~-> To subscribe, send a message to: [EMAIL PROTECTED] Or go to: http://groups.yahoo.com/group/FairfieldLife/ and click 'Join This Group!' Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/FairfieldLife/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
