Aaron Sherber wrote:
At 09:47 PM 1/12/2008, Eric Dannewitz wrote:
>I still haven't upgraded to Finale 2008, but today in the mail I got a
>little mailer from MakeMusic, and they are enticing the offer with the
>inclusion of a FREE Finale T-Shirt.
Not fair! We *early* adopters used to get the t-shirt! I don't think
I've gotten one in 3 or 4 years.
That's because they know they've got the early adopters hooked. It's
the later adopters who need the extra persuasion to upgrade that only a
free t-shirt can give. I'm sure there are thousands who had determined
to skip the 2008 upgrade who are reading that t-shirt offer and saying,
"Gee, I needed a new T-shirt and this is so much more convenient than
driving all the way to WalMart and spending $7! And I get this
wonderful software so that I, too, can be confused by the menu changes!
What a bargain, and I'll look all the rage at the next 'Geeks
Anonymous' meeting!" :-)
T-shirt offers are known to be balance-tippers when major upgrades to
new versions which haven't been wholeheartedly accepted by the early
adopters are at stake! (Not! -- probably some MakeMusic executive has a
spouse who runs a t-shirt printing business where things are slow right
now.) Now a Finale coffee mug -- That would make more people sit up and
take notice.
Price drops might be better -- look at all of us who bought Sibelius
when they lowered their cross-grade price! If MakeMusic wants to get
more people using Fin2008, all they have to do is drop the price to $50
and it'll sell like hotcakes, especially since we can always keep our
earlier versions of Finale on our computers so they don't have to bother
with backwards-compatibility the way Sibelius does. And if they offered
a cross-grade price at bargain-basement prices for a month aimed at
Sibelius users, they might get a lot of new business also. After all,
they've got the stock which they need to move out the door. Lowering
the price and actually moving the stock is better than keeping the price
high and having to destroy the stock when Fin2009 comes out.
--
David H. Bailey
[EMAIL PROTECTED]
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