Thanks for the response John, please don't take this personally, - but I
suspect the legitimate reason is "because we can", I find it hard to believe
that Adobe HQ doesn't have the necessary muscle to enforce a RRP bracket on
its international sales offices. Anyhow - not all companies have this
pricing structure. Take Valves STEAM online distribution channel. Last time
I looked there was only one price.

If I buy my product electronically then I can see no reason whatsoever for
the whopping differences - a company can only take the 'P' out of it's
customers for so long before we look elsewhere. I know for certain that the
only product I can afford to upgrade at the moment is Flash Pro - I'll be
using existing software or looking elsewhere for the rest. Then once I'm out
of the upgrade cycle I won't feel any compulsion to keep upgrading and will
feel less loyal to the product and much more likely to look at alternatives
(ahem MICROSOFT ahem).

Hell - if Flashdevelop gets the much touted Flexible WYSWIG Flex editor then
I may not even upgrade Flash Pro..

May I suggest you have the equivalent of an "electronic" region/version -
where you can only get support and upgrades electronically and the price
tracks the US equivalent with appropriate country specific tax adjustments
applied. It's just plain dumb of "someone" in Adobe to think that your loyal
European customers wouldn't do the maths. And if the UK sales office is
responsible then we want names, I wonder if any missing revenue from US
sales to European customers being diverted would make them pay attention -
if so we're all chartering a jet and want them to wave us goodbye at the
airport.

Yes - my goat has been well and truly got.

M



On 3/29/07, John Dowdell <[EMAIL PROTECTED]> wrote:

Mike Mountain wrote:
> For those prices it would literally be cheaper to fly out to the US to
buy
> it.
> Adobe has FUBAR'd these prices - we demand an explanation - but who
from?

For what it's worth, I had been pushing before launch for better
information about the reasons for regional pricing disparities, but I
did not succeed at doing so.

I suspect there are reasonable explanations, because Macromedia, Adobe,
and most other software houses show similar differences across national
boundaries, but I don't yet know the authoritative reasons myself, sorry.

(My suspicion is that it's due to decisionmaking being both at the
central and at the regional level... I think each region is responsible
for its own prices and these are shaped, but not dictated, by the main
office, so there's no single owner of pricing worldwide... that's just
my best current guess of why I haven't been able to gain traction in
getting this documented, though.)

What I'm doing now is trying to collect similar reactions for my
partners, to show that this is indeed a frequently-asked question, and
one that deserves a definitive explanation on the Adobe site. (The
FlashCoders web archive is not viewable to non-subscribers, so I'm
snipping threads to give a flavor of the whole.)

So... my apologies for the confusion. I think it's definitely a
legitimate question, and one that I'm working to get addressed.

tx,
jd




--
John Dowdell . Adobe Developer Support . San Francisco CA USA
Weblog: http://weblogs.macromedia.com/jd
Aggregator: http://weblogs.macromedia.com/mxna
Technotes: http://www.macromedia.com/support/
Spam killed my private email -- public record is best, thanks.
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