Heya's Sorry, I saw this post as I was catching up on some light reading and what not and thought I would add to it with a simple equation.
You have $100,000 to spend tommorow on Marketing FLEX. Your job is to reach out to as many developers as possible and your job is not to sell units of FLEX but simply to get them to look at it initially. How do you do it, where do you spend the money and most of all which region or location do you pick (or do you even need to pick). I personally think the Seth Godin route to marketing for FLEX would be better suited (Flip the Funnel) given that its the developers such as you folks who would stimulate its growth. I'd also wager that if you the community can come up with a gimmeck piece of the Web 2.0 dream with FLEX then that would increase the awarness even more so. I think Yahoo!, Microsoft Virtual Earth and GMAPS probably has played its tune to the point of now repeating. It needs more innovation in that space and I think there could be potential here for FLEX to drive forward - pre-Apollo - aswell. Thats the initial marketing hurdle faced is "Get people talking about FLEX as a solution, not technology" - much like AJAX is now, in that people talk about AJAX as solution not as something you download from GetAJAXHere.comproduct.... On 10/9/06, Santo <[EMAIL PROTECTED]> wrote:
Hello Again! I found the post that I talked about: http://www.mossyblog.com/archives/520.cfm Regards! Rogério Gonzalez "FLEX 2 needs to be the purple cow, the anomaly in the herd that stands out and people go 'holy shit, did you see that cow back there' and then 2 dinner parties later the conversation flows." - Scott Barnes (www.mossyblog.com) --- In flexcoders@yahoogroups.com <flexcoders%40yahoogroups.com>, "Rogerio Gonzalez" <[EMAIL PROTECTED]> wrote: > > Hello everyone... > > I think this is an extreme complicate issue. > Flex is based on Flash Player. At least in Brazil, softwares made in Flash > is "the coolest but not functional", "funny intros" or "games in flash" and > such. Is very difficult find some real developer for Flash who really knows > AS. And those, charge a fortune. > > Based on that, and the plus that Adobe is "the photoshop company", make a > little difficult that clients believe on Flex. > I read on a blog (sorry, don´t remember where) that the better way of sell > an application on Flex, is not mention a word about flash player, flex, > macromedia or adobe. You tell the client what amazing things he will have > with this new technology and, after he go nuts, then you tell him that the > Big Adobe is who sign the tools. > > Then you have other issue. Here, at least, the project managers have the > tendency to new technologies. But not new as meaning "the best"... new as > meaning "microsoft´s the best". I never agree with this vision, but one > project manager told me something interesting: "when you buy a new car, you > want the 'top most' from that well know company... you don´t want something > old, or refurbished." > > I think that Adobe is on the right path. Gaining territory from below. > Making those project managers accept Flex before final clients. Making those > project managers indicate Flex for the applications. > Then, when clients begin to think in Flex before ask for an study, we will > have those 1.000.000 developers on stand buy :) > > Today, at least here in Brazil, we don´t have much developers, so there is > no logic start selling projects without competent developers or we will only > mark adobe´s flex as a bad product for the clients (this happen with dotNet > and Java here in Brazil). > > > Regards, > > Rogério Gonzalez
-- Regards, Scott Barnes http://www.mossyblog.com
