Art Campbell wrote (in part): > For each question, I'd ask them to specify a number in the range 1-5 from > "Strongly Agree" to Strongly Disagree." Also, I'd include an option for them > tell you that they don't care or the question doesn't apply.
One piece of advice I once learned from a professional survey designer was to always present an even number of choices so that there is no middle (niether agree nor disagree) response option. This approach forces the responder to always indicate *some* preference unless they choose the no response option. -Fred Ridder
