Most people in the 1st and 2nd
worlds at least, already got the gist of the
message: the environment is dying and we
are running out of water/energy.
The problem is that the message does not
contain any meaningful solutions,
i.e. - asks for some nominal action
of charity, consumer choice
or recycling your newspapers.
People know that these bagatelle stuff won't get
us anywhere (lots of times not even scientifi-
cally sound, as bleaching recycled newspapers
is very energy consuming and environmentally
damaging.)
They ask who pays. Please answer. And if your
answer says: you pay, there will be no support.
80%+ people have no surplus disposable income
to pay.
Once there will be a practical solution -
such as the one I advocate - people will
understand it swiftly and follow it
faster than we think it possible.
The problem is, this is what your
green liberal capitalists with the conscience/
guilty feelings are frightened of.
Eva
>
> -----Original Message-----
> From: fran^don <[EMAIL PROTECTED]>
> To: [EMAIL PROTECTED] <[EMAIL PROTECTED]>
> Date: November 23, 1998 7:49 PM
> Subject: Re: Caordic change and the Story
>
>
> <snip>
> >
> >My thought is that the time for philosophy and navel gazing is past, and we
> >should think more of marketing strategies. That is, marketing and
> packaging
> >of information and ideas in ways which resonate with the general the public
> >and gives them something to by into. Jay's web page is great for people
> who
> >want a hit of reality from time to time - but then what? There no plan, no
> >movement. Surely a collective group could do more. There is a vast build
> up
> >of collective human intelligence and tools, virtually none of which has
> been
> >put to use against the problematique in a cognitive intentional fashion
> with
> >a stratigic plan.
> >
> >Don Chisholm
> >
> An opinion I heartily endorse. I've been thinking for some time about what I
> call the propaganda problem. Why do the bad guys invariably do a better job
> of marketing than the good guys?
>
> (1) One important reason is that they have more money and hire capable
> marketing people.
>
> (2) Even more importantly, the good guys (environmentalists, social
> activists, etc,) simply don't think about marketing. They have become
> passionate about an issue after reading the facts, and they assume other
> people will too. It ain't so. (Most people lack the time and consuming
> interest to plough through a whole host of articles and become true
> believers on the issue of averting environmental catastrophe. They've read
> or heard about these matters and at the time think something should be done
> about it, but they are easily distracted by other issues as when some
> politician comes along promising jobs and tax cuts.) Activists generally use
> two approaches: the barrage of facts and what I call the Pavlov fallacy. The
> barrage of facts doesn't work because most people haven't done the reading
> in a particular field (be it economics or environment) to absorb the facts
> and be affected by them. By the Pavlov fallacy I mean that some particular
> key word has become very charged with emotion for the activist (say, "global
> warming") because he has built up all sorts of associations with it. He
> unconsciously assumes that it will have the same emotional impact on others,
> but it is only a secondary stimulus (like the bell which signaled food for
> Pavlov's dogs) and has no impact on those who have not gone through the same
> conditioning.
>
> Activists have to start studying how to use popular culture to put their
> message across. It doesn't necessarily have to be fantastically expensive.
> There was an interesting discussion recently on Internet Pacifica Radio at
> http://www.webactive.com/ on the use of media in the upset victory of Jesse
> "The Body" Ventura in Minnesota. Apparently his TV commercials used kids
> playing with a Jesse Ventura action figure (which had been cobbled together
> from three other action figures) and people were going into stores trying to
> buy it. He also placed his TV spots at times when people would be watching
> their favourite programs rather than following the six o' clock news as all
> his opponents were doing.
>
> I hope there's some food for thought here.
>
> Victor Milne
>
> FIGHT THE BASTARDS! An anti-neoconservative website
> at http://www3.sympatico.ca/pat-vic/pat-vic/
>
> LONESOME ACRES RIDING STABLE
> at http://www3.sympatico.ca/pat-vic/
>
>
>
>
>
