In a message dated 4/25/02 11:43:10 PM, [EMAIL PROTECTED] writes:
<< I would like to see Apple doing some productivity advertising, instead of doing the cute things they are showing here in the Mid West, which makes most people think Mac's are for play and PC's are for work. >> As a marketing professional, I've been concerned for YEARS about Apple's advertising. I wish someone in their marketing department would wake up to the fact that Macintosh users are their biggest untapped advertising material source... that Macintosh users are serious professionals who use Macintosh because it's a serious productivity machine. There are TONS of ways to show this without being boring... and without being overly cute (eg, their iPod commercials with the dorky head shaker) or overly artsy (eg, practically ANY of their Mac commercials focusing on design). If viewers saw just how fantastic a productivity machine is, sales would reflect increased interest. As it is, only those who are either already infatuated by Macs, or who think they "look cool" are willing to brave that extra hit of $$ that marks the gap in pricing. JMHO..... RLM -- G-Books is sponsored by <http://lowendmac.com/> and... Small Dog Electronics http://www.smalldog.com | Refurbished Drives | -- Check our web site for refurbished PowerBooks | & CDRWs on Sale! | RoadTools $30 PodiumPad available at Apple retail stores, $20 Traveler CoolPad at Staples. Both in white for iBooks at <http://roadtools.com>. Support Low End Mac <http://lowendmac.com/lists/support.html> G-Books list info: <http://lowendmac.com/lists/g-books.html> Send list messages to: <mailto:[EMAIL PROTECTED]> To unsubscribe, email: <mailto:[EMAIL PROTECTED]> For digest mode, email: <mailto:[EMAIL PROTECTED]> Subscription questions: <mailto:[EMAIL PROTECTED]> Archive: <http://www.mail-archive.com/g-books%40mail.maclaunch.com/> Using a Mac? Free email & more at Applelinks! http://www.applelinks.com
