on 25/04/02 23:51, [EMAIL PROTECTED] at [EMAIL PROTECTED] wrote: > In a message dated 4/25/02 11:43:10 PM, [EMAIL PROTECTED] writes: > > << I would like to see Apple doing some productivity advertising, instead of > doing the cute things they are showing here in the Mid West, which makes > most people think Mac's are for play and PC's are for work. >> > > As a marketing professional, I've been concerned for YEARS about Apple's > advertising. I wish someone in their marketing department would wake up to > the fact that Macintosh users are their biggest untapped advertising material > source... that Macintosh users are serious professionals who use Macintosh > because it's a serious productivity machine. > > There are TONS of ways to show this without being boring... and without being > overly cute (eg, their iPod commercials with the dorky head shaker) or overly > artsy (eg, practically ANY of their Mac commercials focusing on design). If > viewers saw just how fantastic a productivity machine is, sales would reflect > increased interest. As it is, only those who are either already infatuated by > Macs, or who think they "look cool" are willing to brave that extra hit of $$ > that marks the gap in pricing.
Not that I want to steer off-topic, but I have seen times and times again people put in front of the superior productivity factor of the Mac and still, they get a Winblows box. Sometimes, that defies any logic... You know, people sometimes really look like in the "Lemmings" commercial. It's easy to understand why Apple had this commercial. -Laurent. -- ===================================================================== Laurent Daudelin <http://home.cox.rr.com/nemesys> Logiciels Nemesys Software mailto:[EMAIL PROTECTED] coaster n.: 1. Unuseable CD produced during failed attempt at writing to writeable or re-writeable CD media. Certainly related to the coaster-like shape of a CD, and the relative value of these failures. "I made a lot of coasters before I got a good CD." 2. Useless CDs received in the mail from the likes of AOL, MSN, CI$, Prodigy, ad nauseam. -- G-Books is sponsored by <http://lowendmac.com/> and... Small Dog Electronics http://www.smalldog.com | Refurbished Drives | -- Check our web site for refurbished PowerBooks | & CDRWs on Sale! | RoadTools $30 PodiumPad available at Apple retail stores, $20 Traveler CoolPad at Staples. Both in white for iBooks at <http://roadtools.com>. Support Low End Mac <http://lowendmac.com/lists/support.html> G-Books list info: <http://lowendmac.com/lists/g-books.html> Send list messages to: <mailto:[EMAIL PROTECTED]> To unsubscribe, email: <mailto:[EMAIL PROTECTED]> For digest mode, email: <mailto:[EMAIL PROTECTED]> Subscription questions: <mailto:[EMAIL PROTECTED]> Archive: <http://www.mail-archive.com/g-books%40mail.maclaunch.com/> Using a Mac? Free email & more at Applelinks! http://www.applelinks.com
