Bruce,
That was a good article, thanks for posting that link. Which company
will benefit from branding is interesting to think about. I think both
can benefit if they respect each other and not try to rip each other
off (and not put "intel inside" stickers on the front or top of Macs!).
Which brings up a question: Would Mac buyers settle for the Intel
sticker on the back or bottom of a Mac or PowerBook? How about on the
cardboard packing box?
I have been reading about Intel's new CEO Paul Otellini the past week.
From what I have read he seems like a forward looking person with
positive attitude and energy. Seems he has been courting Apple at least
as long as IBM and Freescale have been messing up and stringing Apple
along. Hopefully Mr. Otellini's positive attributes will spread
throughout Intel. On paper, Otellini seems to be a good fit for a
partnership with Steve Jobs and Apple. So, time will tell and we will
see.
Also, you bring up a good point, why do people leave all those stickers
on their computers? Are they some sort of badge of honor? More like
badges of courage on Windows machines! :-)
Best regards,
Scott
On Jun 13, 2005, at 2:33 PM, [EMAIL PROTECTED] wrote:
Zoltan,
I hope you meant that you hope future Macs are NOT stuck with that
(I will change the adjective to) irritating "intel inside" sticker.
I certainly prefer not to have any ads on my computers. I
especially prefer to have my Macs not resembling race cars.
There's an article discussing this on Forbes' site today:
<http://www.forbes.com/technology/2005/06/13/apple-intel-
branding_cx_ah_0610apple.html>
They point out that Apple has a higher brand recognition than Intel
does, that Intel may be getting more attention from their association
with Apple than vice-versa.
I really don't think that we're going to be seeing 'Intel Inside'
stickers anytime soon.
But the 'looking like race cars' thing makes me chuckle. I see more
Windows laptops come through with ALL the myriad of stickers they
have plastered all over them when they're sold. It's as if people
think the mattress tag police have a laptop division...
--
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