I thought it was probably a new Gatorade drink or something.. .didnt think it would be a total name change altogether.
This is what happens when Pepsi gets involved.. they screw everything up. Soooooooooo glad Im a diet coke man. Woody On Jan 16, 2009 4:11pm, Gatornet Admin <[email protected]> wrote: > > > > > > > > > > > > > > > Wow! So they're connected to Gatorade? I had no > > idea... > > > > > > Randy > > > > > > > > ----- Original Message ----- > > > From: > > Jerry > > Belloit > > > To: [email protected] > > > Sent: Friday, January 16, 2009 3:30 > > PM > > > Subject: [gatortalk] Gatorade and G > > > > > > > > > > I don’t know how many of you saw the “G” commercials during > > sporting events lately. Frankly, I did not even know what G was about > > until today. It is an apparent attempt by Pepsi to disenfranchise the > > Gatorade name from the product in order to appeal to new consumers (F$U > > grads?). Here is a link to an article about the program: > > > > > > http://www.palmbeachpost.com/sports/...rade_0115.html > > > > > > I was so enraged over their program than I contacted the > > company with the following: > > > > > > “I generally don't write to a company with a complaint on a > > marketing program. However, I feel as a business professor and as a > > consumer, I need to let you know just how much I dislike your new “G” > > marketing program. > > > > > > If your goal was to evoke a strong emotional response, you > > have succeeded. If your goal was to increase the desire to feel positive > > about purchasing the product, you have failed miserably. > > > > > > I understand that you may be attempting to expand the > > market appeal, trying to reach a broader group, but, in my professional > > opinion, I don’t believe that this accomplishes your objective. > > > > > > > > First, I had no idea that the “G” commercials had any > > connection to Gatorade, Pepsi, or any consumer food product. In fact, if > > I had been asked to guess, I would have thought that it was some new program > > by Nike or some other shoe company. > > > > > > Second, the desire to disenfranchise the Gatorade name from > > the product is mind-numbing! The history and name brand loyalty is > > important. If you would have liked to create a new product, why didn’t > > you just come out with a G brand and leave Gatorade to its own market. I > > think that the result of this will be similar to the New Coke disaster of your > > competitor. I might add that right now, the Gator brand (University of > > Florida) is stronger than ever and seems poised to grow even more as their > > athletic programs become even stronger. > > > > > > Finally, I have another concern. Two years ago you > > changed the formulation of Gatorade to be sweetened by fructose. As an > > athletic performance beverage, fructose is not a particularly good > > choice. With the existing formulation, I feel like it is somewhat > > similar to any non-carbonated soft drink and not a beverage that will enhance > > my ability to excel athletically.” > > > > > > I responded to them through their “Contact Us” portal on > > the Gatorade.com website. > > > > > > Jerry > > > > > > > > > > > > > --~--~---------~--~----~------------~-------~--~----~ GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY! 1996 National Football Champions | 2006 National Basketball Champions 2006 National Football Champions | 2007 National Basketball Champions 2008 National Football Champions | Three Heisman Trophy winners: Steve Spurrier (1966), Danny Wuerffel (1996), Tim Tebow (2007) - Visit our website at www.gatornet.us -~----------~----~----~----~------~----~------~--~---
