I hate pepsi. P is the right name!
On Fri, Jan 16, 2009 at 7:30 PM, Jerry Belloit <[email protected]> wrote: > Perhaps Pepsi should change their name to "P" as well. Then people could > drink "P". > > > > Jerry > > > > *From:* [email protected] [mailto:[email protected]] *On > Behalf Of *[email protected] > *Sent:* Friday, January 16, 2009 4:32 PM > *To:* [email protected] > *Subject:* [gatortalk] Re: Gatorade and G > > > > I thought it was probably a new Gatorade drink or something.. .didnt think > it would be a total name change altogether. > > This is what happens when Pepsi gets involved.. they screw everything up. > > Soooooooooo glad Im a diet coke man. > > Woody > > > > On Jan 16, 2009 4:11pm, Gatornet Admin <[email protected]> wrote: > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > Wow! So they're connected to Gatorade? I had no > > > > idea... > > > > > > > > > > > > Randy > > > > > > > > > > > > > > > > ----- Original Message ----- > > > > > > From: > > > > Jerry > > > > Belloit > > > > > > To: [email protected] > > > > > > Sent: Friday, January 16, 2009 3:30 > > > > PM > > > > > > Subject: [gatortalk] Gatorade and G > > > > > > > > > > > > > > > > > > > > I don't know how many of you saw the "G" commercials during > > > > sporting events lately. Frankly, I did not even know what G was about > > > > until today. It is an apparent attempt by Pepsi to disenfranchise the > > > > Gatorade name from the product in order to appeal to new consumers (F$U > > > > grads?). Here is a link to an article about the program: > > > > > > > > > > > > http://www.palmbeachpost.com/sports/...rade_0115.html > > > > > > > > > > > > I was so enraged over their program than I contacted the > > > > company with the following: > > > > > > > > > > > > "I generally don't write to a company with a complaint on a > > > > marketing program. However, I feel as a business professor and as a > > > > consumer, I need to let you know just how much I dislike your new "G" > > > > marketing program. > > > > > > > > > > > > If your goal was to evoke a strong emotional response, you > > > > have succeeded. If your goal was to increase the desire to feel positive > > > > > about purchasing the product, you have failed miserably. > > > > > > > > > > > > I understand that you may be attempting to expand the > > > > market appeal, trying to reach a broader group, but, in my professional > > > > opinion, I don't believe that this accomplishes your objective. > > > > > > > > > > > > > > > > First, I had no idea that the "G" commercials had any > > > > connection to Gatorade, Pepsi, or any consumer food product. In fact, if > > > > > I had been asked to guess, I would have thought that it was some new > program > > > > by Nike or some other shoe company. > > > > > > > > > > > > Second, the desire to disenfranchise the Gatorade name from > > > > the product is mind-numbing! The history and name brand loyalty is > > > > important. If you would have liked to create a new product, why didn't > > > > you just come out with a G brand and leave Gatorade to its own market. I > > > > > think that the result of this will be similar to the New Coke disaster of > your > > > > competitor. I might add that right now, the Gator brand (University of > > > > Florida) is stronger than ever and seems poised to grow even more as > their > > > > athletic programs become even stronger. > > > > > > > > > > > > Finally, I have another concern. Two years ago you > > > > changed the formulation of Gatorade to be sweetened by fructose. As an > > > > athletic performance beverage, fructose is not a particularly good > > > > choice. With the existing formulation, I feel like it is somewhat > > > > similar to any non-carbonated soft drink and not a beverage that will > enhance > > > > my ability to excel athletically." > > > > > > > > > > > > I responded to them through their "Contact Us" portal on > > > > the Gatorade.com website. > > > > > > > > > > > > Jerry > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > --~--~---------~--~----~------------~-------~--~----~ GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY! 1996 National Football Champions | 2006 National Basketball Champions 2006 National Football Champions | 2007 National Basketball Champions 2008 National Football Champions | Three Heisman Trophy winners: Steve Spurrier (1966), Danny Wuerffel (1996), Tim Tebow (2007) - Visit our website at www.gatornet.us -~----------~----~----~----~------~----~------~--~---
