I wasn't "close" - I was right on. I never said that coke was first bottled in Chattanooga. I said that Chattanooga was the location of the first bottling PLANT. The plant is STILL here, and they are VERY proud of their history, They have all kinds of plaques and stuff in the lobby.
Randy ----- Original Message ----- From: A. Leon Polhill To: [email protected] Sent: Sunday, January 18, 2009 11:36 AM Subject: [gatortalk] Re: Gatorade and G I believe it was first bottled in Vicksburg, MS. But, you were close. 1894 . A modest start for a bold idea In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales. 1899 . The first bottling agreement Two young attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States (specifically excluding Vicksburg) -- for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture. Find more at: http://www.thecoca-colacompany.com/ourcompany/historybottling.html A. Leon Polhill FlaNative1845 330 NW 45th Street Gainesville, FL 32607 (352) 367-4642 -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Gatornet Admin Sent: Sunday, January 18, 2009 10:03 AM To: [email protected] Subject: [gatortalk] Re: Gatorade and G I'm a gator and Pepsi is the official soft drink of the University of Florida, therefore, I drink Pepsi. Sounded good, but I drink Pepsi because I've just always drank it. To me, it's just not as "syrupy" as coke. Besides that, I'm a "bi-drinker". If I'm in a restaurant that only offers coke, I drink it and have no problem with it. FWIW, coke rules here in Chattanooga. Something about it being the location of the first bottling plant or something. Randy ----- Original Message ----- From: Cecilia To: [email protected] Sent: Sunday, January 18, 2009 12:47 AM Subject: [gatortalk] Re: Gatorade and G As a native Atlantan, I'm just not allowed to say anything good about Pepsi. ;-) Everybody knows that Coke is the Real Thing. Cee ----- Original Message ----- From: [email protected] To: [email protected] Sent: Saturday, January 17, 2009 9:59 PM Subject: [gatortalk] Re: Gatorade and G I hate pepsi. P is the right name! On Fri, Jan 16, 2009 at 7:30 PM, Jerry Belloit <[email protected]> wrote: Perhaps Pepsi should change their name to "P" as well. Then people could drink "P". Jerry From: [email protected] [mailto:[email protected]] On Behalf Of [email protected] Sent: Friday, January 16, 2009 4:32 PM To: [email protected] Subject: [gatortalk] Re: Gatorade and G I thought it was probably a new Gatorade drink or something.. .didnt think it would be a total name change altogether. This is what happens when Pepsi gets involved.. they screw everything up. Soooooooooo glad Im a diet coke man. Woody On Jan 16, 2009 4:11pm, Gatornet Admin <[email protected]> wrote: > > > > > > > > > > > > > > > Wow! So they're connected to Gatorade? I had no > > idea... > > > > > > Randy > > > > > > > > ----- Original Message ----- > > > From: > > Jerry > > Belloit > > > To: [email protected] > > > Sent: Friday, January 16, 2009 3:30 > > PM > > > Subject: [gatortalk] Gatorade and G > > > > > > > > > > I don't know how many of you saw the "G" commercials during > > sporting events lately. Frankly, I did not even know what G was about > > until today. It is an apparent attempt by Pepsi to disenfranchise the > > Gatorade name from the product in order to appeal to new consumers (F$U > > grads?). Here is a link to an article about the program: > > > > > > http://www.palmbeachpost.com/sports/...rade_0115.html > > > > > > I was so enraged over their program than I contacted the > > company with the following: > > > > > > "I generally don't write to a company with a complaint on a > > marketing program. However, I feel as a business professor and as a > > consumer, I need to let you know just how much I dislike your new "G" > > marketing program. > > > > > > If your goal was to evoke a strong emotional response, you > > have succeeded. If your goal was to increase the desire to feel positive > > about purchasing the product, you have failed miserably. > > > > > > I understand that you may be attempting to expand the > > market appeal, trying to reach a broader group, but, in my professional > > opinion, I don't believe that this accomplishes your objective. > > > > > > > > First, I had no idea that the "G" commercials had any > > connection to Gatorade, Pepsi, or any consumer food product. In fact, if > > I had been asked to guess, I would have thought that it was some new program > > by Nike or some other shoe company. > > > > > > Second, the desire to disenfranchise the Gatorade name from > > the product is mind-numbing! The history and name brand loyalty is > > important. If you would have liked to create a new product, why didn't > > you just come out with a G brand and leave Gatorade to its own market. I > > think that the result of this will be similar to the New Coke disaster of your > > competitor. I might add that right now, the Gator brand (University of > > Florida) is stronger than ever and seems poised to grow even more as their > > athletic programs become even stronger. > > > > > > Finally, I have another concern. Two years ago you > > changed the formulation of Gatorade to be sweetened by fructose. As an > > athletic performance beverage, fructose is not a particularly good > > choice. With the existing formulation, I feel like it is somewhat > > similar to any non-carbonated soft drink and not a beverage that will enhance > > my ability to excel athletically." > > > > > > I responded to them through their "Contact Us" portal on > > the Gatorade.com website. > > > > > > Jerry > > > > > > > > > > > > > <BR<BR --~--~---------~--~----~------------~-------~--~----~ GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY! 1996 National Football Champions | 2006 National Basketball Champions 2006 National Football Champions | 2007 National Basketball Champions 2008 National Football Champions | Three Heisman Trophy winners: Steve Spurrier (1966), Danny Wuerffel (1996), Tim Tebow (2007) - Visit our website at www.gatornet.us -~----------~----~----~----~------~----~------~--~---
<<inline: image001.gif>>
