On Oct 23, 2010, at 10:00 AM, Shane Ford wrote:
VICKSBURG, Miss. — A collegiate licensing company that represents
the University of Florida has asked Vicksburg High School in
Mississippi to stop using its gator head logo.
Vicksburg-Warren School Superintended Lisa Durant-Swinford says the
school has agreed to comply with the Florida Gators request,
This article highlights a problem.
The request didn't come from UF, it came from a third-party company
that has a licensing agreement with UF.
The company makes the call and UF gets the bad press.
UF has had multiple licensing agreements over the years, and none of
the prior companies felt the need to put the squeeze on high schools.
I doubt the issue was even contemplated at the time that the last
agreement was executed.
-Zeb
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