The university hired this company to do just what it is doing. They don't care about exclusivity. They only care about making money.
If I have a can opener that I want to stick a gator head on I just call up this licensing company and they'll set me up. All I need to do is send them a portion of the money I make off my can openers. It's just like Elvis. Before the family started licensing Elvis stuff you could buy Elvis on velvet paintings everywhere. When they licensed him all that stopped. Now, the best you can get is the dogs playing cards on velvet. UF may not have considered all the flap that would arise over making high schools pay for their use of the gator logo, but that's licensing. You have to make everyone pay or no one has to. Eventually all this will die down and UF will get all the money. Oliver Barry CRS,GRI Real Estate Broker Bob Parks Realty 1517 Hunt Club Blvd Gallatin TN 37066 Phone: 615-826-4040 Fax: 615-822-2027 Mobile: 615-972-4239 _____ From: gatortalk@googlegroups.com [mailto:gatort...@googlegroups.com] On Behalf Of John Vega Sent: Monday, October 25, 2010 12:14 PM To: gatortalk@googlegroups.com Subject: Re: [gatortalk] Re: [gatornews] Gatornews From The Gainesville SUN For10/23, Courtesy of Shane Ford I'm sure that it knows it now, but probably agreed to exclusivity language as part of the licensing agreement thinking that it meant that Nike would market UF merchandise, not Adidas, or something along those lines. However, exclusive means exclusive, and now UF finds its hands tied and has to defend a practice that no prior licensee ever engaged in. -Zeb On Oct 25, 2010, at 12:34 PM, oli...@bobparks.com wrote: So, UF doesn't know this bad old company is putting the squeeze on these poor defenseless high schools? Sent from my Verizon Wireless BlackBerry _____ From: John Vega <zebu...@gate.net> Sender: gatortalk@googlegroups.com Date: Mon, 25 Oct 2010 11:21:18 -0400 To: <Gatortalk@googlegroups.com> ReplyTo: gatortalk@googlegroups.com Subject: [gatortalk] Re: [gatornews] Gatornews From The Gainesville SUN For 10/23, Courtesy of Shane Ford On Oct 23, 2010, at 10:00 AM, Shane Ford wrote: VICKSBURG, Miss. - A collegiate licensing company that represents the University of Florida has asked Vicksburg High School in Mississippi to stop using its gator head logo. Vicksburg-Warren School Superintended Lisa Durant-Swinford says the school has agreed to comply with the Florida Gators request, This article highlights a problem. The request didn't come from UF, it came from a third-party company that has a licensing agreement with UF. The company makes the call and UF gets the bad press. UF has had multiple licensing agreements over the years, and none of the prior companies felt the need to put the squeeze on high schools. I doubt the issue was even contemplated at the time that the last agreement was executed. -Zeb -- GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY! 1996 National Football Champions | 2006 National Basketball Champions 2006 National Football Champions | 2007 National Basketball Champions 2008 National Football Champions | Three Heisman Trophy winners: Steve Spurrier (1966), Danny Wuerffel (1996), Tim Tebow (2007) - Visit our website at www.gatornet.us -- GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY! 1996 National Football Champions | 2006 National Basketball Champions 2006 National Football Champions | 2007 National Basketball Champions 2008 National Football Champions | Three Heisman Trophy winners: Steve Spurrier (1966), Danny Wuerffel (1996), Tim Tebow (2007) - Visit our website at www.gatornet.us -- GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY! 1996 National Football Champions | 2006 National Basketball Champions 2006 National Football Champions | 2007 National Basketball Champions 2008 National Football Champions | Three Heisman Trophy winners: Steve Spurrier (1966), Danny Wuerffel (1996), Tim Tebow (2007) - Visit our website at www.gatornet.us -- GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY! 1996 National Football Champions | 2006 National Basketball Champions 2006 National Football Champions | 2007 National Basketball Champions 2008 National Football Champions | Three Heisman Trophy winners: Steve Spurrier (1966), Danny Wuerffel (1996), Tim Tebow (2007) - Visit our website at www.gatornet.us
