On Oct 25, 2010, at 3:51 PM, Oliver Barry wrote:

Why do you think some spokesperson for the university hasn’t organized a press conference and exclaimed to the world that this kind of activity is overboard and we really didn’t intend for the small elementary school to be hurt? Why not? Because this is exactly what CLC was contracted for. This isn’t collateral damage. This is what licensing is all about.

A good theory, pretty reasonable.

One question - why now? Intellectual Property law hasn't changed in this area since I was in law school 20 years ago, and it was old then.

Surely UF has had licensing agreements going back decades.

If this was part of UF's master plan when licensing its logo, what took so long?

-Zeb

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