actually netscape has the most on using intranets.. and ROI of intranets..
not internet...
there really isn't much info on that... probably a detail interview and
reasearch on a few selected companies might prove a better idea ..
i tried doing ROI but.. usually people who answer questionaires and are
involved with IT do not know ROI.. only the accountants know.. and then
youneed to see how it benefits marketing as well .. in the end you will
need to interview the general manager.. no one else has that information
hon
Pontus Riska wrote:
> To whom it may concern:
>
> I am a fourth year student at the Gothemburg School of Economics and
> like most of you I am currently writing my paper about marketing on the
> Internet.
>
> Now, my question is if someone has got any information, or suggestions
> where to find some, about Return on Investments. As I understand there
> haven�t been too many studies conducted concerning this issue. I
> would be grateful for any suggestions what so ever.
>
> Thank you for your attention,
>
> Pontus
>
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