I read Christine's comments with great interest and I thought the
tangibility/intangibility issue might be relevant to explaining what kinds
of product are more appropriate to be marketed online. But in the case of
books or music, I think one of the things that you may want to think about
is the possible variability of product quality. I can see virtually
no variation in quality for both books and music types of product, and the
consumer doesn't have to inspect the product prior to purchase. If it's
the right title by the right author or artist, then that's it. In this
sense, these products are commodities that compete on prices. Hope this
adds something to your discussion.
Walter
Guangping "Walter" Wang
Department of Marketing
Louisiana State University
Baton Rouge, LA 70802
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