Matthias Homann wrote:
>
> Dear Walter,
>
> > no variation in quality for both books and music types of product,
> > and the consumer doesn't have to inspect the product prior to
> > purchase.
>
> I do not fully agree that one reason for the success of online selling
> of books is, that consumer doesn't have to inspect e.g. a book
> before he/she buys it.
>
> Although just my personal preference, my biggest problem with
> books, is that I prefer to read some pages of the book before
> deciding to buy it.
>
> Would be interesting to know, how many consumers, who buy
> books online, have finished their decision process, e.g. know
> exactly that they want to have this book, vs. those consumers
> who just did find a book online and think it might be interesting
> (e.g. now, that Amazon shoppers in Germany can send back
> books they do not like at no additional costs, I now buy nearly
> all my book online with no risk of making the wrong decision)
>
> Maybe its similar to consumers who buy cars online: according to
> a study (unfort. can't remember the title) nearly all consumers, who
> buy a car online, have made up their decision on what car they
> want to buy and just the Internet "just" for the final purchase.
>
> Matthias
>
I think we should try to understand "all" the reasons that can make a
customer buy on-line. I send you 2 that are not surely the most common
but make sense in the Portuguese context.
1)In Portugal we look for photo and video material in the shops, and
then we buy on-line in a German store.
(a friend of mine bougth a video camera and the price difference was
2000 DM!!!)
(price differences between different countries in Europe...)
I think we still have different prices for cars in different EU states.
2)When I buy in Amazon, I do it because I just can not find the same
books in Portugal. So I definitely can not read them in the portuguese
bookshops and the clients reviews in Amazon are usefull info for me. (
price is not crucial in this situation...)
Should we make a distinction between Amazon USA and Amazon UK?
The last one doesn't have the same titles and delivery time seems worst.
No reviews either, I think.
I believe price will make the difference.
Have a look in Robotshopper and Bottomdolar.
Carlos Poupa
P.S.:
Keep on the Brainstorm about which factors consumers consider in the
decision
buy on-line versus not on-line and wheigths of different factors.
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