>> The most important thing required to start off the branding process 
>> itself is a name. Graphics (and other things) of a brand are usually 
>> orientated around the name. I doubt it'll be "Project Indiana" forever, 
>> nor does it sound good.
>
> FWIW, I disagree.  I think "Indiana" would be a cool distro name.  -T

Place names (Tahoe, Reno, Nevada, etc) have a very long history as release 
names in 'pure unix' land.

They're kind of cool, in an uber-nrrd sort of way.

--e
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