This whole situation seems to have come so quickly in relative terms.
Apple decides to make a phone, having at that point no market share at
all. Now only a few years later it is a dominant phone platform. Now
seemingly wanting not to acknowledge the existence of anything else.
The iPhone might have raised the bar in terms of User Experience but
was it worth it? The current climate does not seem progress from pre-
iPhone days when several companies divided the market between them but
no one player had the power to dominate.

Now we have mobile phone: "Think different, just like everyone else".

I do wonder if in theory at least that if this dominance came about
quickly then it could fall apart quickly too, if the right conditions
arise.

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