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$60/hour for freelance writing seems about right.
Setting rates is really hard, but the best way I've heard to do it (for
fulltime, not moonlighting) is to figure out what you need to make per year, put
in a profit %, figure how many hours per week you can work, and do the
math. This gives you the ability to state your rate with confidence,
rather than always wondering whether the client will accept
it.
An
alternative is to raise your rate gradually until you find the "pain threshhold"
of your prospective clients, then stay around there. Some types of clients
would consider $60/hr for writing very high, others would consider it a
steal. Depends on the industry, specialization, and portfolio of the
contractor. I recently had a prospect comment on my "okay" price,
which was great to hear. Often, I've had prospects who are overly positive
about my pricing, which means I was too low on the project.
I find
that agencies and principals in the KC area charge $80-120/hr for typical web
& development services. Subcontractors often make half that.
(Which is appropriate, since they didn't have to do any bizdev to land the
project, etc.) Also, moonlighters are often cheaper than fulltime
freelancers, since moonlighters often require more schedule flexibility than
fulltimers. Of course, increased specialization usually means increased
rates.
-glenn
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- [KCFusion] what do you charge Adaryl \"Bob\" Wakefield
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