Jim,
You missed the point entirely.
Duck wasn't trying to say whether your point was right or wrong.
He was pointing out the perception of 99% of consumers/buyers is different
from yours.
It sounds like you will be limiting yourself to the fraction of your market
that accepts your terms of business.
As that fraction goes from 100% to 0%, you will reach a point where you
change your business m/o.
Or go out of business.
The smart guys are those who read the business trends and profit from them,
not buck them head-on and get clobbered.
Time for a little meditation here.
May I suggest "The Myth of Excellence: Why Great Companies Never Try to Be
the Best at Everything" , by Fred Crawford & Ryan Mathews.
Read it and decide how you want to compete.
Good luck,
Reddy
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