In message <[EMAIL PROTECTED]>, Simon Wistow <[EMAIL PROTECTED]> writes: > By globalised I meant when a brand has been changed to fit in with a > more homegenised global ideal.
But it's being changed to fit in with a more homogenised global ideal. They're being changed because it's a whole lot easier dealing with one brand name. I read a rationale somewhere about the SuperMop (I think) that pointed out that having one brand over all of Europe meant they could launch the product 6-9 months earlier and at about 50% of the cost. Makes sense to me, both from their PoV and mine. -- rob partington % [EMAIL PROTECTED] % http://lynx.browser.org/
