On Mon, Aug 18, 2003 at 10:45:37AM +0100, Alex Hudson wrote: > On Mon, Aug 18, 2003 at 10:36:28AM +0100, Alex McLintock wrote: > > You might really say that this is a problem of Open Source as a whole. > > Its marketing really sucks. > > Double plus for Free Software. > > > "Sell the benefit - not the technology". > > > > So how does that apply to perl? what could anyone do differently now > > which hasn't been done over the last five years? > > Does that apply to _anything_? > > I'm not sure it sells cars. Apart from a passing nod to safety, independent > traction control, four-wheel drive etc. is all sold on the basis of 'cool'. > PCs - they sell on the basis of GHz, Gbs, etc. Bigger, faster, cooler. I > can't really think of anything which sells on actual benefits (apart from > in an indirect manner - this CPU goes faster, so get your processing done > faster - which isn't really true anyway).
"This will save you money and reduce your hardware expenditure due to increased efficiency." Now why does that sound so much like a Dilbert quote? > > Sell the technology I say ;) Sell the children, I say. > Alex. /joel
