Looking at the changes in more detail, it seems that the display price cuts are a worldwide cut - the US store has these as well. However the iBook and other cuts may be a UK/Europe-specific cut. I posted this morning (when we were discussing the possible UK price of $500 pizza-box Mac) that Apple's exchange rate somewhere around $1.55 = �1. The new prices change that to about $1.70 or just below ($1.68 in the case of the bottom iBook, for example). And US prices are the same as they were this morning.

So they may at last have factored the reduced exchange rate in, to some extent at least. Though they waited until after Christmas, of course.

I'm not familiar with iPod prices - do they look as if they've changed?

Tom Burke


On 4 Jan 2005, at 15:43, Roger Houghton wrote:

Apple's just released upgraded Xserves and cut some prices. The 12" iBook has dropped �50 to �699 while displays have fallen dramatically - the 20" from �999 to �699, 23" from �1549 to �1249 and the 30" from �2549 to �2099. I think Powerbooks and others are down too.

http://store.apple.com/Apple/WebObjects/ukstore


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