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http://www.insanely-great.com/news.php?id=1889
Janus-Faced Adobe Provokes Apple Response
By Remy Davison, Insanely Great Mac
March 26th 2003
Are Apple's ProApps and iApps making Adobe nervous?
Is Adobe feeling the pinch of software competition? Two recent stories suggest the
answer is 'yes'.
As MacCentral reports, Cupertino has been moved to respond to Adobe's claim on its
website that a PC could run rings around a Mac in video post-production. Apple's
response, published at MacCentral, reads:
"Apple stands by our claims that our latest Power Mac systems perform equal to or
better than competing PC systems," Apple said in a statement given to MacCentral. "The
reported tests on Adobe's Web site showing slower performance of After Effects on a
Mac than a PC is more an application test than a platform test and is not indicative
of all Pro application performance on the Mac."
Now a story at The Inquirer argues that Adobe's nose has been put seriously out of
joint by Apple's erosion of some of Adobe's core markets. The article argues that
Apple's inclusion of the free iMovie on every Mac was merely irriitating. iPhoto 1.0
was seen as laughable. But iPhoto 2.0 and Final Cut Pro - and now Final Cut Express -
are different stories altogether.
Adobe compete directly with Final Cut and iPhoto with their Premiere and After Effects
applications. Anf, of course, iPhoto is free. Final Cut is more costly than Premier,
but at $299, Final Cut Express is a steal, significanrly undercutting Premiere.
Moreover, the full-blown version of Final Cut already rules the Mac DV universe, and
has resulted in quite a few switching to Mac - or at least buying one because they
have to. I've already seen quite a few DV pros do this.
Not to mention Apple's recent acquisitions, including Shake, RAYZ and Chalice. And
don't forget that Apple has all that Astarte software lying around. Some has made it
into iDVD and DVD Studio Pro. Some may be awaiting a rebirth under the Apple logo.
Just when you thought Adobe and Apple were at peace with other, sharing the fruits of
InDesign for OS X, the competition between Apple and the world's second-largest
software company hots up again.
And this relationship isn't all one way, like Apple-Microsoft. While Apple needs apps
like Photoshop for OS X for its pro market, Adobe knows full well that a large
proportion of its revenues are driven by the Mac platform. They aren't about to
abandon ship anytime soon.
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