I have asked around and got a few opposing answers. Plain text vs. HTML, images ok/images not-ok, Opt-out Link at top or bottom, send from transactional IP vs. customer's 'regular' IP, CTA incentive for re-engaging included or not.
Anyone have any really good examples of ubiquitous re-engagement email content and/or would like to share some insight/direction? Regards, Damon
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