On Wed, 18 Sep 2019 12:22:32 -0700, Damon via mailop <mailop@mailop.org>
wrote:
>I have asked around and got a few opposing answers. Plain text vs. HTML,
>images ok/images not-ok, Opt-out Link at top or bottom, send from
>transactional IP vs. customer's 'regular' IP, CTA incentive for re-engaging
>included or not.
>
>Anyone have any really good examples of ubiquitous re-engagement email
>content and/or would like to share some insight/direction?
From experience, the best re-engagement email is sent to someone who has not
opened or clicked within the past four months, and says, essentially, "If you
want to continue to receive email from us, click here. Otherwise, you won't
ever hear from us again unless you visit [URI] to re-subscribe."
As things are evolving, doing otherwise can have unpleasant effects.
mdr
--
"There are no laws here, only agreements."
-- Masahiko
_______________________________________________
mailop mailing list
mailop@mailop.org
https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop
