On Wed, 22 Jul 2020, Marcel Becker via mailop wrote:
On Wed, Jul 22, 2020 at 5:27 PM Ted Hatfield <t...@io-tx.com> wrote:

      Maybe this is a stupid question but


Excuse me, but: Re-read the Google announcement and https://bimigroup.org ;-)



 




I read the page at https://bimigroup.org/

The first statement to come up is:


What is BIMI?

Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee)
is an emerging email specification that enables the use of brand-controlled logos within supporting email clients. BIMI leverages the
work an organization has put into deploying DMARC protection, by bringing
brand logos to the customers inbox. For the brands logo to be displayed,
the email must pass DMARC authentication checks, ensuring that the
organizations domain has not been impersonated.


How does enabling bimi keep someone from publishing their own dmarc, spf, and dkim records and still impersonating your brand image?

Isn't it just a little disingenuous to promote this as a anti-phishing scheme when all it does it add brand and logo marketing to a person's email.


Ted
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