What have you found to be some of the best approaches to convince
clients that the confirmed opt-in process is necessary for operating
eMail lists? (The ethical aspects are pretty straight-forward.)
Many marketing people seem to be terrified of the idea of users
having to confirm their consent when subscribing to a mailing list
(e.g., by following a unique link in an eMail message to complete the
process). The marketers almost always say "it will be too
complicated for the average user," and want to eliminate the
confirmation step altogether (which is not an ethical approach from
my perspective).
Presenting legal aspects is quite convenient here in Canada (because
of our anti-spam laws), and preventing inclusion in blacklists is
another helpful motivator, but I'd prefer to find a ways that get
mailing list operators to want to ensure that "every eMail recipient
consented" without the begrudging "we do this because we have to"
perspective.
Thank you for your thoughts and ideas.
Postmaster - postmas...@inter-corporate.com
Randolf Richardson - rand...@inter-corporate.com
Inter-Corporate Computer & Network Services, Inc.
Vancouver, British Columbia, Canada
https://www.inter-corporate.com/
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