On 2023-11-28 at 08:39:13 UTC-0500 (Tue, 28 Nov 2023 13:39:13 +0000)
Laura Atkins via mailop <la...@wordtothewise.com>
is rumored to have said:
Hell, even if you are dishonest and make the costs of deliverability
problems higher than they are it can still be challenging to make COI
look more profitable.
I really wish this weren’t true and I’ve been trying to make it
true for years. But, sometimes reality bites.
Yep.
If sending lots of mail to weakly engaged corespondents is your core
business, COI is not likely to be worthwhile in cold hard cash vs. what
I call "good faith single opt-in" where it is credible that subscribers
are predominantly legit, by whatever means that is achieved. Unless a
bulk-sending entity is engaged in nearly pure spam using sketchy
tactics, the risks of blocking costing a lot is low.
OTOH, if bulk mail is an auxiliary service to more valuable (per
message) email, the cost of being blocked can be the whole business.
The more you handle typical conversational email, the less you can
tolerate practices that lead to blocking.
--
Bill Cole
b...@scconsult.com or billc...@apache.org
(AKA @grumpybozo and many *@billmail.scconsult.com addresses)
Not Currently Available For Hire
_______________________________________________
mailop mailing list
mailop@mailop.org
https://list.mailop.org/listinfo/mailop
