I concur as well. We want to get at Microsoft's market share... sri
On Thu, May 28, 2009 at 1:28 PM, Jaap A. Haitsma <j...@haitsma.org> wrote: > Your proposal sounds fine for me. Maybe instead of specific names like > gimp use the general program name like photo editing > > Jaap > > On Thu, May 28, 2009 at 20:54, Stormy Peters <sto...@gnome.org> wrote: > > Any feedback or input? I'm going to submit this tomorrow. (Probably with > > some final word smithing.) > > > > Stormy > > > > On Tue, May 26, 2009 at 1:15 PM, Stormy Peters <sto...@gnome.org> wrote: > >> > >> So I think GNOME Marketing can come up with Google Adwords programs that > >> make sense. (Probably not "get gnome" but looking at the top google > keywords > >> with gnome in them, I think there's opportunity.) > >> > >> I'm filling out the application and would welcome any help. > >> > >> Explain how you expect Google AdWords advertising will contribute to > your > >> organization. (Please limit your response to 500 characters.) > >> > >> The GNOME Foundation provides a free desktop accessible to everyone. Our > >> goal is to make sure everyone can use technology regardless of language, > >> physical ability or ability to pay. We have successfully reached out to > >> developers and to open source fans, but we'd like to reach more of the > >> non-developer public. > >> > >>> Who is your target audience for online advertising? (Please limit your > >>> response to 150 characters.) > >> > >> > >> People looking for technology solutions. They might be people looking > for > >> photo editing software like inkscape and gimp. They might be looking > for > >> office like applications like abiword and gnumeric or for small business > >> finance solutions like gnucash. > >> > >> We also want to be sure people with questions about GNOME technologies > can > >> find us. > >> > >>> Please provide a sample of an ad you might run through Google Grants. > >>> Reviewing the Google Grants information sheet will help you submit a > strong > >>> application by following our Editorial Guidelines, and showing an > >>> understanding of the way the AdWords program works. > >>> > >>> Line 1: 25 character headline > >>> > >>> Line 2: 35 character limit > >>> > >>> Line 3: 35 character limit > >>> > >>> Line 4: display URL (35 character limit) > >> > >> FYI, these need to be mission based: > >> > >> Example of Mission-Based Ad: > >> > >> Shop and Fight AIDS > >> Our Red Ribbon Collection has > >> Unique Gifts for a Great Cause. > >> www.yourcharity.org > >> > >> Example of Ad Not Based on Mission: > >> > >> Uniquie Gifts for All > >> Children's books, tee shirts & more > >> Shop online. Save time and money. > >> www.yourcharity.org > >> > >> Here's my take, not sure if it's too product focused. I think we should > >> target products that also run on Windows as many, many of the people > doing > >> searches will be Windows users. > >> > >> Free photo editing software > >> Use free and open source technology to edit your photos. Supported by a > >> strong community of developers. Open standards. Technology you can use. > >> www.gimp.org > >> > >> Free home and small business finance software > >> Don't get locked in to proprietary formats. Free and open source > >> technology to manage your finances securily. Used by many nonprofit > >> organizations. > >> www.gnucash.org > >> > >> We could also do the example one targeted at people looking for > >> accessibility solutions. I need help writing that one though. > >> > >>> Please provide a list of keyword / keyword combinations that you feel > are > >>> relevant to your organization. Viewing our keyword matching demo will > help > >>> you choose appropriate keywords for your campaign by understanding our > broad > >>> match keyword default and other matching options. > >> > >> gnome, gimp, adobe, gnucash, quicken, (some kind of alternate keyboard > and > >> mice keywords), (languages that Microsoft doesn't support), desktop, > linux, > >> finance software, desktop software, gnome merchandise, gnome tshirt, ... > >> > >> help? > >> > >> Stormy > >> > >> On Sun, May 24, 2009 at 11:09 AM, Luis Villa <l...@tieguy.org> wrote: > >> > > >> > I think last time we discussed this (2005, acc. to my archives) > >> > everyone involved seem to think it was a fine idea, though I seem to > >> > recall that without a single place to 'get gnome' like you can 'get > >> > firefox' there wasn't much clarity as to what we should tell people to > >> > do once they get to us. > >> > > >> > (Adwords have also come up in past in the context of google grants- > >> > did that not happen for some reason?) > >> > > >> > Luis > >> > > >> > On Sun, May 24, 2009 at 9:10 AM, Stormy Peters <sto...@gnome.org> > wrote: > >> > > When I asked Google about an adsense account (which enables you to > put > >> > > Google ads on your website and get compensated for them) they > >> > > mentioned the > >> > > AdWords grant program to me. AdWords lets you advertise your site > via > >> > > google > >> > > ads on other people's sites, including Google Search. > >> > > > >> > > The AdWords grant program offers free AdWords accounts to > nonprofits: > >> > > (You > >> > > get a daily budget of $329.) > >> > > http://www.google.com/grants/ > >> > > > >> > > However, you can't have an AdSense account too. > >> > > > >> > > Since we are conflicted about ads, and much more likely to reach > >> > > agreement > >> > > on specific company ads than general google ads, I recommend we > apply > >> > > for a > >> > > Google AdWords grant. > >> > > > >> > > If we get it, is there anyone with experience in AdWords, SEO or > >> > > advertising > >> > > that would like to help run it? (The application itself requires > just > >> > > a few > >> > > things like target audience and sample campaign slogans that we'd > need > >> > > to > >> > > think about.) > >> > > > >> > > Thoughts? All for applying for a free AdWords account? > >> > > > >> > > Stormy > >> > > > >> > > On Thu, May 7, 2009 at 3:45 AM, Dave Neary <dne...@gnome.org> > wrote: > >> > >> > >> > >> Hi, > >> > >> > >> > >> Stormy Peters wrote: > >> > >> > I agree that if it's even a percentage of that, it might be worth > >> > >> > it. > >> > >> > > >> > >> > What would people think of trying it out for a couple of months? > We > >> > >> > could start with Google ads to see how well ads work and once we > >> > >> > have an > >> > >> > idea of how much to expect, we could solicit ads directly from > >> > >> > companies. > >> > >> > >> > >> One important thing to bear in mind (and I'm digging into > second-hand > >> > >> memory banks here) is whether this would affect our relationship > with > >> > >> the various companies who donate bandwidth & hosting services. I > >> > >> don't > >> > >> think OSU OSL has any issue with this, but IIRC, hosting in Red > Hat's > >> > >> colo had a "no ads" condition attached. > >> > >> > >> > >> Worth investigating, at least - if we end up with $150K advertising > >> > >> revenues a year and an extra $300K hosting costs to pay, it would > be > >> > >> a > >> > >> bad deal. > >> > >> > >> > >> Cheers, > >> > >> Dave. > >> > >> > >> > >> -- > >> > >> Dave Neary > >> > >> GNOME Foundation member > >> > >> dne...@gnome.org > >> > > > >> > > > >> > > -- > >> > > marketing-list mailing list > >> > > marketing-list@gnome.org > >> > > http://mail.gnome.org/mailman/listinfo/marketing-list > >> > > > >> > > > >> > > > > > > -- > > marketing-list mailing list > > marketing-list@gnome.org > > http://mail.gnome.org/mailman/listinfo/marketing-list > > > > > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list >
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