On Thu, May 28, 2009 at 4:19 PM, Claus Schwarm <clschw...@googlemail.com>wrote:

> On Thu, 2009-05-28 at 12:54 -0600, Stormy Peters wrote:
> > Any feedback or input? I'm going to submit this tomorrow. (Probably
> > with some final word smithing.)
> >
> > Stormy
> >
>
> Yes. Please wait.
>
> First, look at the character limits:
>
> 12345678901234567890123456789012345
>
> Free photo editing software
> Use free and open source technology
> to edit your photos. Supported by a
> strong community of developers.
> Open standards. Technology you can
> use.
> www.gimp.org
>
> Free home and small business finance software
> Don't get locked in to proprietary
> formats. Free and open source
> technology to manage your finances
> securily. Used by many nonprofit
> organizations.
> www.gnucash.org
>
> Both are over the limits.
>
> Second, the texts are, uhm, not so good. "Supported by a strong
> community of developers"? That's just creating the impression that
> there's NO such community! Otherwise, why would one mention it? "Open
> Standards": Who cares? (Yes, I know, we do. But we're not the target
> audience, right?)


I agree. These aren't the ads. These are supposed to be sample ads for the
application. They want to know what type of things we will say. When we get
to real ads, I will push harder to get feedback but right now I want to get
the application in.

>
>
> Third, the landing page of GNUCash sucks, really badly. No wonder,
> everybody still screams for a port of Quicken and the other one.
>
> It's a waste of money, since it probably could find better options with
> some days work. Come on, these two application can't be the best we
> have!


I was looking for applications that also work on Windows since most people
searching will be using Windows. We could use Inkscape instead of gnucash.

What applications would you suggest?

>
>
> Forth, we should really research better keywords, first. There are free
> tools for that.


Absolutely. Again, these are just examples. If we get the grant, we should
do quite a bit of keyword research. Google has tools for that too.

>
>
> Fifth, do I understand this correctly: Somebody searching for "photo
> editing" may get a GNUCash advertising?


No, I created two sample adds, one for gnucash and one for gimp. They'd have
separate keywords and separate ads. This is just the application for the
grant, not the actual AdWords set up.

>
>
> Sorry, it's quite late here and I can't make no alternative suggestion
> right now. Please don't rush. Let's work on this, first.
>
> Or make sure we can submit another application if the first one is
> rejected.


Ok. If you or somebody else is willing to help out with this, I'm willing to
wait on it. I'm also willing to work on it (and would wordsmith a bit more
before submitting it) but need help on what applications to advertise, what
to say about them and what keywords we should pick.

Stormy
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