How about: CouchDB "View it your way" Sent from my iPad
> On Jun 12, 2014, at 12:59 PM, Mike Miller <m...@cloudant.com> wrote: > > I like it. I think that Apache CouchDB should lead us into the > post-Snowden, net neutrality era. I once heard it described as, "what the > internet was supposed to be." > > -M > > > On Thu, Jun 12, 2014 at 12:52 PM, Sebastian Rothbucher < > sebastianrothbuc...@googlemail.com> wrote: > >> Hi Jan, >> >> Great idea! >> >> Not sure if s/o else claims/owns it, but what about "the Web in YOUR hands" >> >> Good luck >> Sebastian >> >> Von meinem iPhone gesendet >> >>> Am 12.06.2014 um 21:31 schrieb Jan Lehnardt <j...@apache.org>: >>> >>> Apache CouchDB™ is a database >>> that uses JSON for documents, >>> JavaScript for MapReduce indexes, >>> and regular HTTP for its API >>> >>> >>> What a bunch of baloney! I only say this because I helped to write and >> publish this. Noah and I developed this in the running up of the 1.2.0 >> release that coincided with the new website that was meant to be a >> watershed-the-draught-years-are-over release. I think it fulfilled its >> purpose, but it won’t suffice today. >>> >>> The CouchDB slogan, or byline, or motto is titling all our public >> communication: It’s the first thing thousands of visitors on our website >> see. It is the first line in all our board reports and it is the >> introduction in all our release announcements. It’s the one sentence that >> gets quoted the most and as it stands it is a wasted opportunity, as it is >> not sticky, not memorable and not aligned with our goals. >>> >>> We need a slogan that rolls of anyones tongue. We need a slogan that >> captures succinctly what makes CouchDB unique. We need a slogan that >> captures our values. >>> >>> I realise that this is a MAJOR bike-shed and that’s why I am bringing >> this up here rather than dev@ for now. I’ve tried dev@ before and it >> didn’t go anywhere. My strawperson proposal there was “CouchDB,a database >> that replicates” and while that is a lot sickier, doesn’t really help >> either. >>> >>> Over drinks with Noah and Dave in Berlin last winter we improvised a few >> slogans that would capture the (what we think) value of CouchDB, rather >> than the technicalities of it. The last thing we arrived at is “CouchDB >> puts the data in your hands.”. It isn’t perfect, but better what we have >> now and it opens us up to fill in all the background story that we need to >> make that claim: capture the ecosystem of Couch-Replication compatible >> projects and the distinct values of their interoperability. >>> >>> What I’d like to see in this group to take this proposal and evolve it >> into something we are all comfortable with. We can then prepare all our >> public facing properties to reflect the changes and see how that goes. >>> >>> I deliberately steer this away from a website redesign, or major rework >> on our messaging or even a lengthy philosophical debate on “the why of >> CouchDB” in order to actually just figure out a better slogan that we can >> use to move forward. >>> >>> What do you think? :) >>> >>> Best >>> Jan >>> -- > > > > -- > Mike Miller > Co-Founder, Chief Scientist > Cloudant, An IBM Company > 617-308-3110 mobile
