+1 on starting to collect suggestions in the wiki and happy to wait for Lena to come back from vacation before doing any decisions.
Best Jan -- On 13 Jun 2014, at 13:04 , Lena Reinhard <l...@thehoodiefirm.com> wrote: > I'm happy to help with this and would also join the process suggested by Andy > if this is what we choose to do (just to say I'd be in). > > It's good to have a defined timeframe here. From my side the main obstacle > would be the suggested timeline - I'm on holidays until June 23 and am > aiming for at least a few days off (thus, I can't get started before june > 24), so an extended timeline would help me personally, otherwise I'm also > happy if someone else goes for it :) > >> On 13.06.2014, at 10:33, Andy Wenk <a...@nms.de> wrote: >> >> addition: >> >> and we vote for sure for the resulting list Jan and Lena will propose out >> of the suggestions :) >> >> >>> On 13 June 2014 11:32, Andy Wenk <a...@nms.de> wrote: >>> >>> Thanks Jan for bringing this up. This is a tough but good one :). >>> >>> I don't have any suggestions yet but agree with Lena's idea what the >>> slogan should say. I would like to propose to create a list somewhere >>> (temporary page on cwiki -> >>> https://cwiki.apache.org/confluence/display/COUCHDB/Marketing ?), where >>> we can put in slogans and compare them. Then Jan and Lena review them and >>> throw away what is not cool enough (we need some responsible people doing >>> this otherwise it will be endless). >>> >>> With this approach, we can fix that in between two weeks at max. >>> >>> Cheers >>> >>> Andy >>> >>> >>> >>>> On 13 June 2014 11:12, Nick North <nort...@gmail.com> wrote: >>>> >>>> I agree with Lena that the slogan should have some connection with >>>> databases. "All your data, everywhere", for example, would do that and >>>> refer to CouchDb's replication capabilities, but I don't think it is quite >>>> enticing enough. >>>> >>>> Nick >>>> >>>> >>>>> On 13 June 2014 09:55, Lena Reinhard <l...@thehoodiefirm.com> wrote: >>>>> >>>>> I was part of that discussion with Noah and Dave this winter, too, and >>>> to >>>>> me as a Marketing person, CouchDB's slogan has always been a hard one to >>>>> get, and so I was happy to discuss it that day and now again. I'd love >>>> to >>>>> see a slogan that goes away from what CouchDB *does* to what value it >>>>> delivers to users (by what it is / does) and / or what value(s) it >>>> offers >>>>> itself (where still the value it offers to people usually leads to >>>> stronger >>>>> slogans which are easier to understand for people). >>>>> >>>>> Personally, I think although general slogans can be good and sticky, I'd >>>>> try to stay away from something that is too general - at least an >>>> obvious >>>>> connection of the slogan to databases should be given to not confuse >>>> people. >>>>> >>>>>> On 12.06.2014, at 21:03, Jan Lehnardt <j...@thehoodiefirm.com> wrote: >>>>>> >>>>>> >>>>>>> On 12 Jun 2014, at 21:59 , Mike Miller <m...@cloudant.com> wrote: >>>>>>> >>>>>>> I like it. I think that Apache CouchDB should lead us into the >>>>>>> post-Snowden, net neutrality era. >>>>>> >>>>>> while I personally agree, I’m not sure that that’s a point we should >>>> be >>>>> too upfront about. I’d like to avoid what happened to bittorrent, great >>>>> technology that is forever tainted with legal issues. But maybe we >>>> should >>>>> force it and get some publicity from it :) >>>>>> >>>>>>> I once heard it described as, "what the internet was supposed to be." >>>>>> >>>>>> That was me, I’m glad that stuck :D >>>>>> >>>>>> Best >>>>>> Jan >>>>>> -- >>>>>> >>>>>> >>>>>>> >>>>>>> -M >>>>>>> >>>>>>> >>>>>>> On Thu, Jun 12, 2014 at 12:52 PM, Sebastian Rothbucher < >>>>>>> sebastianrothbuc...@googlemail.com> wrote: >>>>>>> >>>>>>>> Hi Jan, >>>>>>>> >>>>>>>> Great idea! >>>>>>>> >>>>>>>> Not sure if s/o else claims/owns it, but what about "the Web in YOUR >>>>> hands" >>>>>>>> >>>>>>>> Good luck >>>>>>>> Sebastian >>>>>>>> >>>>>>>> Von meinem iPhone gesendet >>>>>>>> >>>>>>>>> Am 12.06.2014 um 21:31 schrieb Jan Lehnardt <j...@apache.org>: >>>>>>>>> >>>>>>>>> Apache CouchDB™ is a database >>>>>>>>> that uses JSON for documents, >>>>>>>>> JavaScript for MapReduce indexes, >>>>>>>>> and regular HTTP for its API >>>>>>>>> >>>>>>>>> >>>>>>>>> What a bunch of baloney! I only say this because I helped to write >>>> and >>>>>>>> publish this. Noah and I developed this in the running up of the >>>> 1.2.0 >>>>>>>> release that coincided with the new website that was meant to be a >>>>>>>> watershed-the-draught-years-are-over release. I think it fulfilled >>>> its >>>>>>>> purpose, but it won’t suffice today. >>>>>>>>> >>>>>>>>> The CouchDB slogan, or byline, or motto is titling all our public >>>>>>>> communication: It’s the first thing thousands of visitors on our >>>>> website >>>>>>>> see. It is the first line in all our board reports and it is the >>>>>>>> introduction in all our release announcements. It’s the one sentence >>>>> that >>>>>>>> gets quoted the most and as it stands it is a wasted opportunity, as >>>>> it is >>>>>>>> not sticky, not memorable and not aligned with our goals. >>>>>>>>> >>>>>>>>> We need a slogan that rolls of anyones tongue. We need a slogan >>>> that >>>>>>>> captures succinctly what makes CouchDB unique. We need a slogan that >>>>>>>> captures our values. >>>>>>>>> >>>>>>>>> I realise that this is a MAJOR bike-shed and that’s why I am >>>> bringing >>>>>>>> this up here rather than dev@ for now. I’ve tried dev@ before and >>>> it >>>>>>>> didn’t go anywhere. My strawperson proposal there was “CouchDB,a >>>>> database >>>>>>>> that replicates” and while that is a lot sickier, doesn’t really >>>> help >>>>>>>> either. >>>>>>>>> >>>>>>>>> Over drinks with Noah and Dave in Berlin last winter we improvised >>>> a >>>>> few >>>>>>>> slogans that would capture the (what we think) value of CouchDB, >>>> rather >>>>>>>> than the technicalities of it. The last thing we arrived at is >>>> “CouchDB >>>>>>>> puts the data in your hands.”. It isn’t perfect, but better what we >>>>> have >>>>>>>> now and it opens us up to fill in all the background story that we >>>>> need to >>>>>>>> make that claim: capture the ecosystem of Couch-Replication >>>> compatible >>>>>>>> projects and the distinct values of their interoperability. >>>>>>>>> >>>>>>>>> What I’d like to see in this group to take this proposal and >>>> evolve it >>>>>>>> into something we are all comfortable with. We can then prepare all >>>> our >>>>>>>> public facing properties to reflect the changes and see how that >>>> goes. >>>>>>>>> >>>>>>>>> I deliberately steer this away from a website redesign, or major >>>>> rework >>>>>>>> on our messaging or even a lengthy philosophical debate on “the why >>>> of >>>>>>>> CouchDB” in order to actually just figure out a better slogan that >>>> we >>>>> can >>>>>>>> use to move forward. >>>>>>>>> >>>>>>>>> What do you think? :) >>>>>>>>> >>>>>>>>> Best >>>>>>>>> Jan >>>>>>>>> -- >>>>>>> >>>>>>> >>>>>>> >>>>>>> -- >>>>>>> Mike Miller >>>>>>> Co-Founder, Chief Scientist >>>>>>> Cloudant, An IBM Company >>>>>>> 617-308-3110 mobile >>>>>> >>>>>> Jan Lehnardt >>>>>> The Neighbourhoodie Software GmbH >>>>>> Adalbertstr. 7-8, 10999 Berlin >>>>>> neighbourhood.ie >>>>>> >>>>>> Handelsregister HRB 157851 B Amtsgericht Charlottenburg >>>>>> Geschäftsführung: Jan Lehnardt, Lena Reinhard >>> >>> >>> >>> -- >>> Andy Wenk >>> Hamburg - Germany >>> RockIt! >>> >>> http://www.couchdb-buch.de >>> http://www.pg-praxisbuch.de >>> >>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 >>> >>> https://people.apache.org/keys/committer/andywenk.asc >> >> >> >> -- >> Andy Wenk >> Hamburg - Germany >> RockIt! >> >> http://www.couchdb-buch.de >> http://www.pg-praxisbuch.de >> >> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 >> >> https://people.apache.org/keys/committer/andywenk.asc Jan Lehnardt The Neighbourhoodie Software GmbH Adalbertstr. 7-8, 10999 Berlin neighbourhood.ie Handelsregister HRB 157851 B Amtsgericht Charlottenburg Geschäftsführung: Jan Lehnardt, Lena Reinhard
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