perfect! So I added the page here: https://cwiki.apache.org/confluence/display/COUCHDB/Better+Slogan
Waiting for Lena is also perfect for me :) Note: you have to be added as a contributor. Please register yourself and send us your username. We will add you then ... Cheers Andy P.S.: I will be offline for the next three days ... On 13 June 2014 13:28, Jan Lehnardt <j...@thehoodiefirm.com> wrote: > +1 on starting to collect suggestions in the wiki and happy to wait for > Lena to come back from vacation before doing any decisions. > > Best > Jan > -- > > On 13 Jun 2014, at 13:04 , Lena Reinhard <l...@thehoodiefirm.com> wrote: > > > I'm happy to help with this and would also join the process suggested by > Andy if this is what we choose to do (just to say I'd be in). > > > > It's good to have a defined timeframe here. From my side the main > obstacle would be the suggested timeline - I'm on holidays until June 23 > and am aiming for at least a few days off (thus, I can't get started before > june 24), so an extended timeline would help me personally, otherwise I'm > also happy if someone else goes for it :) > > > >> On 13.06.2014, at 10:33, Andy Wenk <a...@nms.de> wrote: > >> > >> addition: > >> > >> and we vote for sure for the resulting list Jan and Lena will propose > out > >> of the suggestions :) > >> > >> > >>> On 13 June 2014 11:32, Andy Wenk <a...@nms.de> wrote: > >>> > >>> Thanks Jan for bringing this up. This is a tough but good one :). > >>> > >>> I don't have any suggestions yet but agree with Lena's idea what the > >>> slogan should say. I would like to propose to create a list somewhere > >>> (temporary page on cwiki -> > >>> https://cwiki.apache.org/confluence/display/COUCHDB/Marketing ?), > where > >>> we can put in slogans and compare them. Then Jan and Lena review them > and > >>> throw away what is not cool enough (we need some responsible people > doing > >>> this otherwise it will be endless). > >>> > >>> With this approach, we can fix that in between two weeks at max. > >>> > >>> Cheers > >>> > >>> Andy > >>> > >>> > >>> > >>>> On 13 June 2014 11:12, Nick North <nort...@gmail.com> wrote: > >>>> > >>>> I agree with Lena that the slogan should have some connection with > >>>> databases. "All your data, everywhere", for example, would do that and > >>>> refer to CouchDb's replication capabilities, but I don't think it is > quite > >>>> enticing enough. > >>>> > >>>> Nick > >>>> > >>>> > >>>>> On 13 June 2014 09:55, Lena Reinhard <l...@thehoodiefirm.com> wrote: > >>>>> > >>>>> I was part of that discussion with Noah and Dave this winter, too, > and > >>>> to > >>>>> me as a Marketing person, CouchDB's slogan has always been a hard > one to > >>>>> get, and so I was happy to discuss it that day and now again. I'd > love > >>>> to > >>>>> see a slogan that goes away from what CouchDB *does* to what value it > >>>>> delivers to users (by what it is / does) and / or what value(s) it > >>>> offers > >>>>> itself (where still the value it offers to people usually leads to > >>>> stronger > >>>>> slogans which are easier to understand for people). > >>>>> > >>>>> Personally, I think although general slogans can be good and sticky, > I'd > >>>>> try to stay away from something that is too general - at least an > >>>> obvious > >>>>> connection of the slogan to databases should be given to not confuse > >>>> people. > >>>>> > >>>>>> On 12.06.2014, at 21:03, Jan Lehnardt <j...@thehoodiefirm.com> > wrote: > >>>>>> > >>>>>> > >>>>>>> On 12 Jun 2014, at 21:59 , Mike Miller <m...@cloudant.com> wrote: > >>>>>>> > >>>>>>> I like it. I think that Apache CouchDB should lead us into the > >>>>>>> post-Snowden, net neutrality era. > >>>>>> > >>>>>> while I personally agree, I’m not sure that that’s a point we should > >>>> be > >>>>> too upfront about. I’d like to avoid what happened to bittorrent, > great > >>>>> technology that is forever tainted with legal issues. But maybe we > >>>> should > >>>>> force it and get some publicity from it :) > >>>>>> > >>>>>>> I once heard it described as, "what the internet was supposed to > be." > >>>>>> > >>>>>> That was me, I’m glad that stuck :D > >>>>>> > >>>>>> Best > >>>>>> Jan > >>>>>> -- > >>>>>> > >>>>>> > >>>>>>> > >>>>>>> -M > >>>>>>> > >>>>>>> > >>>>>>> On Thu, Jun 12, 2014 at 12:52 PM, Sebastian Rothbucher < > >>>>>>> sebastianrothbuc...@googlemail.com> wrote: > >>>>>>> > >>>>>>>> Hi Jan, > >>>>>>>> > >>>>>>>> Great idea! > >>>>>>>> > >>>>>>>> Not sure if s/o else claims/owns it, but what about "the Web in > YOUR > >>>>> hands" > >>>>>>>> > >>>>>>>> Good luck > >>>>>>>> Sebastian > >>>>>>>> > >>>>>>>> Von meinem iPhone gesendet > >>>>>>>> > >>>>>>>>> Am 12.06.2014 um 21:31 schrieb Jan Lehnardt <j...@apache.org>: > >>>>>>>>> > >>>>>>>>> Apache CouchDB™ is a database > >>>>>>>>> that uses JSON for documents, > >>>>>>>>> JavaScript for MapReduce indexes, > >>>>>>>>> and regular HTTP for its API > >>>>>>>>> > >>>>>>>>> > >>>>>>>>> What a bunch of baloney! I only say this because I helped to > write > >>>> and > >>>>>>>> publish this. Noah and I developed this in the running up of the > >>>> 1.2.0 > >>>>>>>> release that coincided with the new website that was meant to be a > >>>>>>>> watershed-the-draught-years-are-over release. I think it fulfilled > >>>> its > >>>>>>>> purpose, but it won’t suffice today. > >>>>>>>>> > >>>>>>>>> The CouchDB slogan, or byline, or motto is titling all our public > >>>>>>>> communication: It’s the first thing thousands of visitors on our > >>>>> website > >>>>>>>> see. It is the first line in all our board reports and it is the > >>>>>>>> introduction in all our release announcements. It’s the one > sentence > >>>>> that > >>>>>>>> gets quoted the most and as it stands it is a wasted opportunity, > as > >>>>> it is > >>>>>>>> not sticky, not memorable and not aligned with our goals. > >>>>>>>>> > >>>>>>>>> We need a slogan that rolls of anyones tongue. We need a slogan > >>>> that > >>>>>>>> captures succinctly what makes CouchDB unique. We need a slogan > that > >>>>>>>> captures our values. > >>>>>>>>> > >>>>>>>>> I realise that this is a MAJOR bike-shed and that’s why I am > >>>> bringing > >>>>>>>> this up here rather than dev@ for now. I’ve tried dev@ before and > >>>> it > >>>>>>>> didn’t go anywhere. My strawperson proposal there was “CouchDB,a > >>>>> database > >>>>>>>> that replicates” and while that is a lot sickier, doesn’t really > >>>> help > >>>>>>>> either. > >>>>>>>>> > >>>>>>>>> Over drinks with Noah and Dave in Berlin last winter we > improvised > >>>> a > >>>>> few > >>>>>>>> slogans that would capture the (what we think) value of CouchDB, > >>>> rather > >>>>>>>> than the technicalities of it. The last thing we arrived at is > >>>> “CouchDB > >>>>>>>> puts the data in your hands.”. It isn’t perfect, but better what > we > >>>>> have > >>>>>>>> now and it opens us up to fill in all the background story that we > >>>>> need to > >>>>>>>> make that claim: capture the ecosystem of Couch-Replication > >>>> compatible > >>>>>>>> projects and the distinct values of their interoperability. > >>>>>>>>> > >>>>>>>>> What I’d like to see in this group to take this proposal and > >>>> evolve it > >>>>>>>> into something we are all comfortable with. We can then prepare > all > >>>> our > >>>>>>>> public facing properties to reflect the changes and see how that > >>>> goes. > >>>>>>>>> > >>>>>>>>> I deliberately steer this away from a website redesign, or major > >>>>> rework > >>>>>>>> on our messaging or even a lengthy philosophical debate on “the > why > >>>> of > >>>>>>>> CouchDB” in order to actually just figure out a better slogan that > >>>> we > >>>>> can > >>>>>>>> use to move forward. > >>>>>>>>> > >>>>>>>>> What do you think? :) > >>>>>>>>> > >>>>>>>>> Best > >>>>>>>>> Jan > >>>>>>>>> -- > >>>>>>> > >>>>>>> > >>>>>>> > >>>>>>> -- > >>>>>>> Mike Miller > >>>>>>> Co-Founder, Chief Scientist > >>>>>>> Cloudant, An IBM Company > >>>>>>> 617-308-3110 mobile > >>>>>> > >>>>>> Jan Lehnardt > >>>>>> The Neighbourhoodie Software GmbH > >>>>>> Adalbertstr. 7-8, 10999 Berlin > >>>>>> neighbourhood.ie > >>>>>> > >>>>>> Handelsregister HRB 157851 B Amtsgericht Charlottenburg > >>>>>> Geschäftsführung: Jan Lehnardt, Lena Reinhard > >>> > >>> > >>> > >>> -- > >>> Andy Wenk > >>> Hamburg - Germany > >>> RockIt! > >>> > >>> http://www.couchdb-buch.de > >>> http://www.pg-praxisbuch.de > >>> > >>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 > >>> > >>> https://people.apache.org/keys/committer/andywenk.asc > >> > >> > >> > >> -- > >> Andy Wenk > >> Hamburg - Germany > >> RockIt! > >> > >> http://www.couchdb-buch.de > >> http://www.pg-praxisbuch.de > >> > >> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 > >> > >> https://people.apache.org/keys/committer/andywenk.asc > > Jan Lehnardt > The Neighbourhoodie Software GmbH > Adalbertstr. 7-8, 10999 Berlin > neighbourhood.ie > > Handelsregister HRB 157851 B Amtsgericht Charlottenburg > Geschäftsführung: Jan Lehnardt, Lena Reinhard > > -- Andy Wenk Hamburg - Germany RockIt! http://www.couchdb-buch.de http://www.pg-praxisbuch.de GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 https://people.apache.org/keys/committer/andywenk.asc
